We're looking at customer intelligence this month, and you'll read stories about the best ways to use information you gather about your customers. But sometimes, we need to step back and start with basics.
Many small businesses may just be starting out with collecting data. Those of you who have been doing this for some time might have some insights. What have you found to be the best information to know about your customers, beyond the basic gender, income, age and whether they would recommend your product or service?