Body:
So to help with that, and dispel the notion that social media is just a waste of time, I worked on creating a model around the enterprise value of social media. I looked at an area of a company and wanted to see, if I took the metrics used to measure, say Customer Service and I applied social media, how would the performance of that department change.
From all the posts, comments and tweets, we all know that customer service needs to shift. Is social media the way the shift will happen? That remains to be seen, although there are already hundreds of companies going in this direction.
If you are still wondering if there is an ROI, check out this presentation on slideshare.net:
ROI of Social Media
Learn. Share. Grow!
Thanks for tuning in!
Dr. Natalie
Follow me on twitter: www.twitter.com/drnatalie
Feed: Post Original URL:
http://drnatnews.com/2010/01/whats-the-roi-of-social-media-thats-what-everyone-wants-to-know/
Feed: Post Original Author:
So to help with that, and dispel the notion that social media is just a waste of time, I worked on creating a model around the enterprise value of social media. I looked at an area of a company and wanted to see, if I took the metrics used to measure, say Customer Service and I applied social media, how would the performance of that department change.
From all the posts, comments and tweets, we all know that customer service needs to shift. Is social media the way the shift will happen? That remains to be seen, although there are already hundreds of companies going in this direction.
If you are still wondering if there is an ROI, check out this presentation on slideshare.net:
ROI of Social Media
Learn. Share. Grow!
Thanks for tuning in!
Dr. Natalie
Follow me on twitter: www.twitter.com/drnatalie
