The subconscious experience is far beyond the traditional 4 P’s of marketing and has a dramatic effect on how customers perceive their experience.
In this one hour webinar led by Colin Shaw, author of three best-selling books on Customer Experience, Steven Walden, Head of Research at Beyond Philosophy, Dr Peter Jones, Chartered Psychologist and Fellow of the British Physiological society and Dr. Nigel Marlow, Consumer and Business psychologist, London Metropolitan University you will go through:
- What is a subconscious experience.
- How it positively or negatively effects the Customer Experience
- How the subconscious experience effects Customers feeling of the Brand
- New research techniques to uncover the subconscious experience
- The implications on designing an experience
- How understanding the subconscious experience can be used to improve
- Customer retention and Customer acquisition.
SlideShow:
Audio:
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