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We all know that getting positive references from a customer can be a challenge, no matter how great the relationship may be. Because of this fact, we try to maximize existing material to get the most out of each reference. To do this, we recommend using the 4 Rs: Reconnect, Repurpose, Recycle, and Reward.
A well managed reference program can help unify an organization and enhance relationships with customers while conserving internal resources. We invite you to check out our recent article in Chief Marketer and learn more on how remembering the 4 Rs can help you get maximum results from your reference efforts.
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http://referencesuccess.com/2009/11/18/getting-the-most-out-of-your-customer-references/
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We all know that getting positive references from a customer can be a challenge, no matter how great the relationship may be. Because of this fact, we try to maximize existing material to get the most out of each reference. To do this, we recommend using the 4 Rs: Reconnect, Repurpose, Recycle, and Reward.
A well managed reference program can help unify an organization and enhance relationships with customers while conserving internal resources. We invite you to check out our recent article in Chief Marketer and learn more on how remembering the 4 Rs can help you get maximum results from your reference efforts.
This entry was posted on Wednesday, November 18th, 2009 at 7:00 am and is filed under Customer References , Program Tips . You can follow any responses to this entry through the RSS 2.0 feed.
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