In my travel this week in Europe I came across a new ad campiagn by a local bank. The bank advertising reads "14,000 Branches - Each one a banking pit stop at your service" the text was accompanied by a picture of a Formula 1 car.
Reading this text I was horrified. what a case of over-promising. An average pit stop at Formula 1 is 6 seconds! can the bank's service staff solve my problems at this speeed?
Any one fo the 25 mechanics working at a pit stop is empwoered to stop the competition and do the right thing. is that the level of empwoerment i should expect at the branch?
At a pit stop there is no manager it is just the mechanic and his task. should I expect a similar performance at the branch?
Using a pit stop analogy will evoke certain expectations. I just hope that the copywriter who wrote the ad and the marketing expecutive who approved it made sure that such claims are fully backed up by a ready and empowered to perform employees.