Five Ways to "Use What You Have" In Your Next Email Campaign.
I many times wonder what the emails would do in my business. Then I saw some advertisements in the Indian TV channel. I was amused at the simplicity with the humour the advertisement were placed.
I think the best email to CRM are best in the interest of the customer s oriented but there should be touch of personal commitments and not just the, “You buy, I sell” attitude.
1. Try to put a little love and family in the email. The kid coming in from school at 6.00pm shouting, “Mom, I am very hungry,” throws the bag and sits on the table really pissed off with the world. Mom say, “Something yummy, and give some con flakes with milk. You see here he shows the frustrations of any types if you dig deeper the brains of the child.
2 Try not to criticize the opponent whoever it is, friend, in-law or outlaw, relatives or long lost friend. I t just does not pay to throw mud in the beginning when you have started the campaigns. Find the right time and some one who can do these. Hire some one if you want to however you stay out of this.
3 .The past papers where you lost and you won. Read these again. You act this time like the insurances people. They read daily the contracts to keep them handy just in case. You ought to keep these past incidents also very handy. You need not fumbles at the last minute. Um, Um, Um let me think etc.
4 Your campaign depends on your hard work and no, there is no compromise. Just like when you have a headache, you take the tablet, you have this on your lap, nourish this and pet this, smell this, take this to bed and prune this here and there, water it daily and keep in touch while you mature this.
5. Wait until you are ready to deliver, but hold like the public speeches. Do not rush. Prepare, revise, rehearse, gat ready to deliver, re-visit, re-check, give this to some one to check just in case you may have missed a small point. When ready, have another go, vet this. Then deliver. .
I thank you
Firozali A. Mulla
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