In this podcast, Thompson interviews John Todor, managing partner of The Whetstone Edge, about his new book: Get With It! Practical Ways to Use Web 2.0 in Your Business.

Tudor shares tips on how business managers can make more effective use of Web 2.0 and social media, including using LinkedIn to build a "networked brain trust."

And, he explains why in the down economy, it's more important than ever to make effective use of social computing.

John I. Todor, Ph.D., is the managing partner of The Whetstone Edge, LLC, a customer-centric consulting firm that helps clients build customer equity by engaging customers online via social media and delivering compelling offline customer experiences. He is the author of Get with it! The Hands-on Guide to Using Web 2.0 in Your Business.