In this podcast, Thompson interviews John Todor, managing partner of The Whetstone Edge, about his new book: Get With It! Practical Ways to Use Web 2.0 in Your Business [1].
Tudor shares tips on how business managers can make more effective use of Web 2.0 and social media, including using LinkedIn to build a "networked brain trust."
And, he explains why in the down economy, it's more important than ever to make effective use of social computing.