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The beauty of the use of the social web to track the voice of the customer became evident today, when in a couple of hours of putting the following post up on my personal blog, Marketology-Emerging Trends [1], I had Thomas Hoehn, Director Brand Communications and New Media, Kodak, commenting on my post and thanking me for the mention. ... Well, tracking online sentiment through user generated content does appear to be a strong point with them.
Here goes ...
"Over 35 examples of organisations using social media to build consumer engagement
35+ Examples... [2].
Apple [3], Kodak [4] and Sony [5] are other corporates which could have made it to the list."