An Industry Insider’s Survival Guide to Everything You Should Know About Buying and Implementing CRM Software

Research Library Featured Content

Title	Date	Company	Type
How to Engage Senior-Level Decision Makers: Point of View Selling	2012-02-20	The Forum Corporation	Research Report
Taming The Government Beast: ServiceOntario	2011-12-04	Bill Hogg & Associates	Case Study
The J. M. Smucker Company and Foreign Market Penetration	2011-11-23	Dr. Johnny D. Magwood	Case Study
Business Transformation: Porter’s Five Force Model or Telescopic Observations?	2011-11-14	Dr. Johnny D. Magwood	Case Study
The 99%ers/Occupiers are also Customers	2011-10-17	Dr. Johnny D. Magwood	Case Study
Relationship Marketing Theories Taxonomy: Marketing and Managing the Customer Relationship	2011-10-05	Dr. Johnny D. Magwood	Research Report
B2B email marketing workshop - best practices	2011-09-15	SalesFUSION	On-Demand Webcast
Four Basic Business Ethical Theories; Are You and Your Team Members Living Them and Should You?	2011-09-08	Dr. Johnny D. Magwood	Case Study
Leadership Operational Plan for Difficult Times	2011-08-10	Dr. Johnny D. Magwood	Case Study
Consumers Can Measure and Manage Energy Consumption:	2011-07-25	Dr. Johnny D. Magwood	Case Study

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MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.