TouchLogic White Paper: The Impact of Customer-Focused Communications on Customer Retention

Richmond Hill, ON, September 28, 2009 -- TouchLogic (www.touchlogic.com), a leading North American provider of automated customer communications, is pleased to announce the availability of a new white paper entitled, “The Impact of Customer-Focused Communications on Customer Retention in Challenging Economic Times”.

With the current economic situation, companies want to ensure that their existing customer base is protected. Customer-focused communications are an important way to enhance the customer experience and strengthen the business-consumer relationship, resulting in improved customer retention. Examples of customer-focused communications include welcome and thank you calls, notifications, reminders and surveys.

This paper includes a discussion of the effect of customer-focused communications on customer retention and also includes an overview of the various channels available to deliver such communications.

To download this white paper, please go to www.touchlogic.com/content/view/36/56/.

For further information, please contact:

Marlene Chen
Marketing Manager
Telephone: (877) 707-0207 x220
Email: mchen@touchlogic.com

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TouchLogic is a leading North American provider of automated customer communications. Our Automated Voice Messaging solution allows companies to deliver automated, pre-recorded messages via the telephone to its customer base. From customer care, to collections, to surveys and much more, TouchLogic can help your company communicate with customers economically and effectively. Visit our website at www.touchlogic.com to learn more about how we can help with your customer communication efforts.