Servion Expands Operations in Thailand - Inks Partnership with One To One Contacts

Inks Partnership with One To One Contacts

Chennai, March 10, 2010: Servion, a leading global specialist in the
Customer Interaction Management (CIM) domain, today announced an expansion
in the Thailand market through a strategic alliance with One To One Contacts
(OTO), one of Thailand's leading Customer Contact management solution
providers. This partnership will deliver customized CIM solutions to
customers across industry verticals.

There is a large gap between what the customer experiences and what he / she
expects at the moment of truth - which is at the interaction point! Research
shows that 74% of customers leave because of poor customer service. 92% of
customers base their opinion about an organization on ONE interaction and
97% of customers are unhappy with inconsistent service across channels.
Attracting a new customer costs five times as much as keeping a current one.

"While organizations invest large resources into creating a brand, their
investments into living the brand is minimal. Each time a customer is in
touch with an organization, there is an enormous opportunity to convert that
interaction into a lasting relationship." says Rajesh Krishnan, Vice
President - Asia Pacific, Servion Global Solutions. "With Servion's vast
experience in delivering customized CIM solutions to businesses across
verticals, and One To One's regional expertise, we are confident in helping
organizations make the most of these interactions." he adds.

Sukanya Vanichjakvong, Managing Director, One to One Contacts says, "The
strategic partnership with Servion will extend the capabilities of One to
One Contacts as an organization in delivering the best and next practices in
CIM to this region. We will co-create customized and value added solutions
for our customers."

Thailand has seen heavy investments in technology and infrastructure in the
Contact Center domain. According to a Frost & Sullivan report Thailand is
one of the emerging and fast growing Contact Center markets in APAC along
with Vietnam and Indonesia, and is a major contributor to the USD 1.31
billion Contact Center applications sales in the region. The partnership
will focus on BFSI, Telecom, Transportation, Hospitality, Healthcare,
Government and Third Party Contact Centers (TPCC) verticals.

About OTO

One to One Contacts, a SAMART subsidiary company is one of Thailand's
leading Customer Contact Management Solution provider whose strength lies in
proficiency of customer contact management and customer service delivery.

Building on professional customer management experiences, One to One has put
strategic initiatives into action to provide extensive service propositions
both turnkey implementation and outsourced contact center management with
more than 80 project management and setup experience for government clients
and business sectors across various industries in Thailand

One to One has laid the foundation for best-in-class practice and dedicates
most of the time to contribute successful expertise to support clients in
reaching their business objectives and performance outcome. Driven with a
singular objective of increasing customer satisfaction across all touch
points, One to One is committed to build highly flexible, scalable and
cost-effective contact center based solutions to help clients maximize
customer relationships, enhance the performance of organization, expand
sales and meet customer services and marketing expectations.

For more information, please visit www.onetoonecontacts.com

About Servion

Servion specializes in Customer Interaction Management (CIM) solutions that
help organizations design and deliver superior experience for their
customers. With its expertise spread across consulting, implementing and
managing CIM solutions and technologies, Servion enhances the effectiveness
and efficiency of customer interactions for over 400 enterprises across 41
countries. On an average, Servion's solutions handle over 7 billion
interactions every year across multiple channels and industry verticals,
positively impacting customer satisfaction and contact profitability. For
more information, log on to www.servion.com.