SDL Solutions Improve Customer Experience across KLM Royal Dutch Airlines

KLM turns to SDL Media Manager to power innovative rich-media website in 18
languages across multiple channels

New York – February 23rd, 2012 – SDL (LSE: SDL), the leading provider of
Global Information Management solutions, is proud to support the launch of
an innovative platform on KLM.com that harnesses the global brand experience
with multilingual rich media. 

KLM Royal Dutch Airlines, one of the oldest airlines in the world, was one
of the first companies to implement SDL Tridion®. As an SDL customer for
nearly 10 years, KLM turned to SDL Media Manager™ for managing the
technology that supports videos and images on the KLM.com website. Beyond
providing inspirational information to travelers, the experience platform
features images, sounds and more than 30 videos and interactive elements
that offer visitors a taste of what they can expect on board. The videos
preview on-board services such as meals and wine selections, show
behind-the-scenes footage of how KLM designed everything from the dinnerware
to the entertainment options and narrate the company history in a modern and
engaging medium. In addition, every component of the interactive platform
can be shared through social media.

“The greatest challenge presented by the use of rich media was to fully
embed the content in KLM.com, translate the videos and content into no fewer
than 18 languages and render it suitable for different types of web browsers
and devices,” says Rob Zwerink, Director E-Development of KLM. ”This
solution is easy to manage and to reuse over all our different online
touchpoints, including mobile and social media.”

“KLM’s new experience platform is spectacular and we’re thrilled the company
has chosen SDL Media Manager to execute its vision of taking customer
experience management to a new level,” said Jan Jaap Kolleman, CEO of the
Web Content Management Solutions division at SDL. “With SDL’s powerful
multilingual and multimedia capabilities, we’re confident in KLM’s ability
to deliver its customers the most dynamic brand experience possible. We’re
proud to be a part of their next generation of digital engagement.”

SDL has a strong portfolio of travel clients that also includes Virgin
Atlantic, Emirates, Alitalia, Denver Airport and Mandarin Oriental Hotels.
For more information on other SDL customers, please visit:
http://www.sdl.com/customers-by-industry

About SDL
SDL enables global businesses to engage with their customers in the
language, the media and at the moment they choose. We help businesses manage
their brands, drive global revenues, accelerate speed to market and enrich
their customers’ experience. SDL’s enterprise-ready innovative technology
and service solutions span the entire customer journey and include social
listening and marketing analytics, campaign management, language management
and services, video and written content creation, web content management,
dynamic technical documentation publication and eCommerce. SDL solutions
drive global reach across multiple languages, cultures, channels and media.
SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. For more information, visit
www.sdl.com.

About KLM Royal Dutch Airlines
KLM Royal Dutch Airlines was founded in 1919, making it the world's oldest
airline operating under its original name. In 2004, Air France and KLM
merged to form AIR FRANCE KLM. The merger produced the strongest European
airline group based on two powerful brands names and hubs —Amsterdam Airport
Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three
core activities while maintaining their own identities — passenger
transport, cargo, transport, and aircraft maintenance.

In the Netherlands, KLM comprises the core of the KLM Group which further
includes KLM cityhopper and transavia.com. KLM serves 135 destinations using
a modern fleet of 157 aircraft and employs over 33,000 people around the
world. KLM is a leader in the airline industry, which offers reliable
operations and customer-oriented products resulting from its policy of
enthusiasm and sustainable innovation.

KLM is a member of SkyTeam, an airline alliance offering a network of 926
destinations in more than 173 countries. The KLM network connects the
Netherlands to every important economic region around the world and, as
such, serves as a powerful driver for the Dutch economy.
For more information, visit www.klm.com