RightNow Unveils New Cloud Monitor and Enterprise Analytics with RightNow May ’09

Latest on Demand CRM Release Leverages Conversations in the Cloud and Internal Customer Data to Help Companies Deliver Exceptional Customer Experiences

Bozeman, Mont., Wednesday, May 27, 2009

RightNow (NASDAQ: RNOW) adds Cloud Monitor and Enterprise Analytics to the latest version of its on demand customer relationship management (CRM) solution, RightNow May ‘09.

“Today, companies can’t force one-sided conversations with customers; enterprises must listen closely to what consumers are saying. RightNow’s new Cloud Monitor and Enterprise Analytics help organizations take the next step in delivering great experiences by listening to and understanding customers.”
Greg Gianforte, CEO, RightNow

The RightNow Cloud Monitor tracks external conversations about products, services and brands as they occur on the social Web. Available now, the Cloud Monitor tracks both Twitter and YouTube; support for other social networking sites like Facebook, MySpace and LinkedIn is planned for the future. RightNow Enterprise Analytics provides deep analysis on the internal data collected through direct customer interactions.

RightNow is the first SaaS (software as a service) CRM vendor to provide comprehensive business intelligence using both internal and external data.

RightNow Cloud Monitor Brings Customer Service to Social Networking

RightNow Cloud Monitor helps companies follow discussions on social networking sites. Based on what the Cloud Monitor reports, an organization can use RightNow Service to initiate next steps; follow up can range from updating information on the web site to the automatic creation of a service incident or proactive outreach.

The Cloud Monitor also uses RightNow’s unique SmartSense emotion detection to dynamically scan the text of tweets (and other content) and assess how consumers feel about a business. For example, a negative emotion score could be prioritized for immediate action.

“We see significant value in tracking what is being said about our company and our products out in the social arena. RightNow’s latest release will allow us to leverage our existing RightNow Service solution to track Twitter and easily respond to tweets by reaching out directly to our customer to help solve the problem. Keeping up with and exceeding consumer expectations is challenging, but at iRobot we are committed to delivering the very best customer experiences.”
Maryellen Abreu, director of global technical support, iRobot

“Including social networks changes the definition of CRM from the stale exchange of data to a live, vibrant network of connected individuals who share their abilities, expertise, and interests.”
The CRM 2.0 Imperative, Bill Band, Forrester Research, Inc., March 10, 2008

To see how the Cloud Monitor works, click here.

On Demand CRM with Enterprise-Class Analytics

RightNow Enterprise Analytics marks a milestone for CRM delivered on demand, making RightNow May ‘09 one of the first SaaS CRM solutions to include enterprise-class data warehousing and analytic capabilities on demand. Organizations can now use RightNow Enterprise Analytics to intelligently tap into their CRM and contact center data and gather business insight.

RightNow Enterprise Analytics:

* Taps data from external sources to deliver broader insights into the contact center
* Supports advanced trending, time-slice analysis, predictive analysis, and complex metrics
* Exceeds capabilities of many established business intelligence tools and is optimized as a cloud-based deployment
* Provides one consolidated analytics solution, including data warehouse, ETL, OLAP engine and reporting engine to simplify deployments, ease administration and reduce costs
* Delivers high performance reporting and analysis on large data volumes

Click here for a demo of RightNow Enterprise Analytics.

“It is not enough to simply track the discussion in the ‘cloud’ or collect customer data from interactions; the key is using this knowledge to proactively engage with consumers to ensure better experiences. Internal customer data and external conversations are a huge opportunity for an organization to close expectation gaps or to have a proactive engagement with their customer. As the first on demand vendor to include both Twitter and YouTube as customer service channels, we are giving our clients a unique opportunity to glean insight from rapidly evolving social networking sites.”
David Vap, vice president, products, RightNow

About RightNow Technologies

RightNow (NASDAQ: RNOW) delivers on demand CRM solutions that help consumer-centric organizations deliver great customer experiences. Approximately 1,900 corporations and government agencies worldwide depend on RightNow to better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit RightNow Technologies.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. The risks and uncertainties referred to include, but are not limited to, risks associated with general economic conditions; fluctuations in foreign currency exchange; our business model; our ability to develop or acquire, and gain market acceptance for, new products in a cost-effective and timely manner; the gain or loss of key customers; competitive pressures; our ability to expand or contract operations; the market success of our May ’09 release; fluctuations in our earnings as a result of the impact of stock-based compensation expense; interruptions or delays in our hosting operations; breaches of our security measures; our ability to protect our intellectual property from infringement, and to avoid infringing on the intellectual property rights of third parties; our ability to manage and expand our partner relationships; any unanticipated ambiguities in fair value accounting standards; and our ability to expand, retain and motivate our employees. Further information on potential factors that could affect our financial results is included in our Annual Report on Form 10-K, quarterly reports of Form 10-Q, and in other filings with the Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

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Contacts

RightNow Technologies
Sara Crow, 406-548-3266
sara.crow@rightnow.com
or
Horn Group for RightNow Technologies
Amy Grady, 415-905-4045
agrady@horngroup.com