Parature and ARH Announce Strategic Partnership

Leading Customer Service Software Provider and Recognized 8(a) Information Technology Provider Partner in the Federal, State and Local Government Sectors

VIENNA, VA - March 3, 2010 - Parature, a global leader in on-demand customer
service software ,
announced today a partnership with ARH, LLC a nationally recognized provider
of management consulting and information technology services to the federal,
state and local governments.

Agencies face a multitude of challenges when it comes to providing great
service; rising constituent expectations, a growing volume of interactions,
pressures to increase business through online channels, expanding service
mandates to fulfill, shrinking resources, tight staffing and even tighter
budgets. Parature for Government
will enable agencies to resolve their challenges and deliver outstanding
service by providing real-time, anywhere anytime support for their
constituents, employees, citizens, soldiers, business and anyone who relies
on accurate consistent information from their agency while containing costs.

As a leader in on-demand customer service software, we are excited to expand
our offering in the government sector and to enter into this partnership
with a proven government provider," said Parature Founder and Chief Strategy
Officer, Duke Chung .
"Parature is one of the fastest growing customer service and support
software companies in the United States and this partnership is a logical
next step to expand our footprint in the federal, state and local government
communities."

Parature enables any organization to
fundamentally change the way they support their customers through its
Software-as-a-Service (SaaS) delivery and integrated, intuitive design that
empowers organizations to better and more efficiently serve, support, engage
with and retain customers in today's Web world. The seamlessly integrated
suite of Parature Customer ServiceT software
modules allows
organizations to effectively manage all of their support needs without
additional hardware, software and IT expenses. Parature integrates
everything in one dynamic, unified system to increase efficiency across
entire organizations, improving processes among customer support,
operations, development and sales.

"We are excited to partner with Parature to deliver proven, cutting-edge
softwarethat will provide the greatest value to our customers," said ARH
President, Rodney Hopfe. "Together Parature and ARH will help agencies
better serve the needs of constituents, from the individual citizen to
businesses, with a simple, cost effective way to provide direct, anytime
anyplace access to the answers they need. It's a win win for the agency and
the constituents they serve."

ARH is a Colorado-based 8(a) company with over 25 years experience working
with the federal, state and local government. ARH works with its business
partners to provide IT solutions to customers worldwide; providing clients
with a range of services that include CRM, data center solutions, IT
security, implementation, strategic business planning, and training. As a
Parature Premier partner, ARHoffers Parature Customer Service software and
services through the SBA8(a), GSA Schedule #GS-35F-0119U and SEWP IV
contracts.

Parature, Inc.
Parature enables organizations to better serve, support, engage with and
retain their customers via the Web. Industry-leading, on-demand Parature
Customer ServiceT software provides customer service organizations with a
comprehensive, multi-channel way to meet the growing expectations of their
customers. With more than 10 years experience, Parature serves organizations
in a wide variety of industries worldwide and helps support more than 16
million end users. Parature is among Inc. Magazine's Top 100 Fastest Growing
Private Software Companies and is the recipient of numerous product,
technology, and leadership awards. Today, the Parature name is synonymous
with innovation and value in Web-based customer service software, strategies
and best practices. Parature is headquartered in Vienna, Virginia with
offices in San Francisco and the U.K. For more information, visit
www.parature.com or follow @parature
on Twitter.

ARH, LLC
ARH, LLC is a Colorado-based company with over 25 years experience working
with federal, state and local governments. ARH works with its business
partners to provide IT solutions to customers worldwide. ARH received its
8(a) certification from the Small Business Administration in 2006. They are
small, disadvantaged, minority, and woman-owned. They provide clients with a
range of services that include CRM, data center solutions, IT security,
implementation, strategic business planning, and training.