Melissa Data Announces Single, Affordable Platform for MDM and Data Quality Initiatives

New TDQ-IT software extends the power of SQL Server Integration Services to profile, cleanse, integrate and deliver the critical data quality businesses need

RANCHO SANTA MARGARITA, Calif. (April 7, 2009) – Melissa Data, (www.melissadata.com), a provider of high-performance data quality, contact data verification and mail management solutions, today announced new software called the Total Data Quality Integration Toolkit (TDQ-IT). The new TDQ-IT integrates into Microsoft’s SQL Server Integration Services (SSIS 2005/2008) to deliver the full spectrum of data quality processes as defined by industry analysts including: Data Profiling, Cleansing, Parsing & Standardization, Matching and Monitoring at an affordable price within SSIS.

“Melissa Data has leveraged the extensibility of the SSIS platform to create components that support Data Quality and master data management (MDM) including the address verification that Melissa Data is known for. This is an excellent example of how our partners enhance the value of SSIS, allowing customers to access best-of-breed functionality seamlessly integrated with SSIS,” said Denise Draper, Microsoft unit manager for SSIS.

“Our observations show that 60 percent or more of our customers’ databases contain outdated, flawed, or data with one or more errors,” said Bud Walker product manager for Melissa Data. “Data quality issues and the need to integrate increasingly complex enterprise data - in all its different formats, structures and sources – makes it increasingly difficult for IT organizations to deliver a single, comprehensive view of critical information assets.”

Melissa Data solves this problem by leveraging the integration capabilities inherent in Microsoft’s SSIS. Both SSIS and TDQ-IT can be employed quickly to integrate large volumes of diverse data sources with complex transformations and data cleansing for a wide variety of data quality and MDM applications. In addition TDQ-IT will provide a sharable data driven architecture, providing reusable library of transformations within Microsoft SSIS.

”Because TDQ-IT integrates into and leverages SSIS – we are able to offer a single, unified platform at a fraction of the cost of other enterprise data integration platforms,” said Walker. “It’s full featured, scalable and delivers the lowest cost of ownership for data quality – period. And, the software has an easy-to-use GUI that delivers ‘any source, any target’ capabilities without the need for complex programming,” added Walker.

Demonstration videos and sample SSIS packages of all six data quality processes are available at: http://www.melissadata.com/dqt/total-data-quality-integration.htm

ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the DMA’s List & Database Council. For over 23 years, Melissa Data has been a leading provider of data quality solutions with emphasis on U.S., Canadian, and international address and phone verification, and postal software. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-MELISSA (800-635-4772).

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