Manticore Technology Is First Enterprise-Class Marketing Automation Platform Available On The Microsoft Dynamics Marketplace

Manticore Technology delivers sophisticated marketing and sales capabilities
through its certified platform ready Custom Connector to Microsoft Dynamics
CRM

AUSTIN, TX – April 20, 2011 – Manticore Technology™, the trusted provider of
easy-to-use, powerful, marketing automation solutions for managing the
marketing funnel, is now listed on the Microsoft Dynamics Marketplace – a
comprehensive marketplace for Dynamics customers interested in applications
and services for Microsoft products – making it the first enterprise-class
marketing automation solution available on the site.

Manticore Technology’s Dynamics CRM Custom Connector provides seamless data
and process integration, giving CRM users visibility into marketing
activities and associated lead response, all within the native Dynamics
interface.

Key integration points between Manticore Technology and Microsoft Dynamics
CRM include:
• Bi-directional field sync – Real-time synchronization between lead and
contact profile details, including unlimited custom field creation and
mapping.
• Online lead activity – Synchronization of website, email, search terms and
form behavior, delivering insights to sales for increased efficiency.
• Real-time list segmentation – Ability to segment database based on CRM
Account, Contact, Lead and Opportunity fields without any mapping required
increases targeted marketing campaign effectiveness
• Campaign integration – Improved reporting through delivering lead
nurturing and outbound marketing campaign integration directly into
Microsoft Dynamics CRM.
• Configurable integration parameters – Allows customers to decide how and
when leads are transferred between systems for seamless execution of lead
management processes.
• Lead scoring – Synchronizes directly into custom fields in Microsoft
Dynamics CRM, enabling prioritization of leads for sales follow-up.

“Interest in our Dynamics CRM integration is increasing
dramatically—long-time Microsoft customers appreciate the integration depth
that parallels what most marketing automation platforms have only made
available to Salesforce.com,” says Stacey Steiger, Director of Product
Management at Manticore Technology. “Likewise, existing Manticore customers
considering a CRM switch are pleased to know that they won’t be forced to
give up functionality or involve their IT department in costly
customizations.”

Manticore launched its Customer Connector integration for Microsoft Dynamics
CRM in late 2010 and has since been rapidly on-boarding customers.

About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution
provider that enables marketers to effortlessly move sales prospects through
the pipeline through demand generation, lead management, lead scoring, and
lead nurturing, while feeding their sales team invaluable insight about the
interests of each lead. Manticore Technology has enterprise customers around
the globe, including, UPS, Sharebuilder 401(k) and Yamaha. For more
information visit www.manticoretechnology.com or call 1-866-Manticore.