Fremont, California, February 16, 2009 – Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that two companies within The JD Silvetti Group. (www.silvettigroup.com) are using Soffront CRM to automate and more efficiently track sales and marketing activities. Marine Surveys, LLC and APS, LLC (headquartered in Lafayette, Louisiana) are subsidiaries of The Silvetti Group and specialize in different segments of the marine survey industry.
The Silvetti Group purchased Soffront CRM in August 2008 to provide its companies with a powerful and customizable database. The software is currently being used by the sales and marketing departments of Marine Surveys and APS. Both companies plan to expand the software’s usage in the future to other departments, such as warehousing, operations, and administration.
According to Frank Donovan, Director of Marketing, Soffront CRM was selected after a thorough analysis of CRM vendors. “Using the Internet, I spent six weeks researching different CRM choices. In the end, I chose Soffront because the software was extremely flexible and the sales people were accommodating without being pushy. I also liked that Soffront provided floating licenses, because it gives us more for our money.”
Although Soffront has only been installed for approximately six months, Donovan is impressed with the results. “Moving all of our data into one easily searchable database allows me to better manage my sales team and gives our sales force a superior tool to improve organization. Prior to Soffront, valuable information about prospects and customers was getting lost. I am now confident that relevant information from telephone calls, meetings, and emails is being saved and utilized.”
About Soffront
Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, helpdesk, project management, order processing, defect tracking and more. Soffront CRM is flexible, powerful, and affordable. It is designed to readily adapt to a company’s processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. With more than 2,500 CRM customers worldwide, Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.
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Media Contact:
Alison Golan, 904-230-0349
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