Inflexion-Point Strategy Partners Joins Microsoft BizSpark Program

Inflexion-Point Strategy Partners Joins Microsoft BizSpark Program

Systematic, Evidence-Based Approach Enables Innovative Technology Startups to “Cross the Chasm” and Accelerate Sales Growth

Reading, UK | 11th November 2009 | Inflexion-Point Strategy Partners today announced that it has been selected to join the Microsoft BizSpark Program as a Network Partner. Inflexion-Point offers evidence-based strategic marketing insights and sales enablement services to high-potential technology companies who have a business-to-business (B2B) focus, thereby accelerating their sales growth.

The BizSpark Program is a new global program designed to accelerate the success of early stage Startups by connecting them to Network Partners: active members of the global software ecosystem who can provide mentorship, guidance and resources to BizSpark Startups. BizSpark creates an ongoing, mutually beneficial ecosystem between Microsoft, Startups and Network Partners.

According to Bob Apollo, Managing Director of Inflexion Point Strategy Partners “The Microsoft BizSpark Program is an excellent and timely initiative. It offers invaluable expertise and connections that are designed to help startups convert their innovative ideas into scalable technology-based businesses. We’re delighted to be involved, and happy to offer our experience to help them ‘cross the chasm’ from early adopters into the mainstream market.”

Microsoft is committed to helping entrepreneurs to transform their ambitions into sustainable, dynamic businesses and to foster innovation and entrepreneurialism. To this end, the BizSpark Program provides Startups with software, support and visibility at a time when they are most valuable and least affordable—during their first three years, with no upfront costs and minimal requirements.

“We understand the difficulties startups face in trying to create a viable, scalable and sustainable business, especially in today’s economy,“ says Bindi Karia, VC/Emerging Business Lead at Microsoft UK. “Microsoft BizSpark provides startups with a unique opportunity to grow their business by taking advantage of the breadth of the Microsoft platform, our global partner ecosystem and new ways to gain market exposure.”

BizSpark gives Startups fast and easy access to Microsoft’s current full-featured development tools, platform technologies as well as production licenses to bring to market innovative and interoperable solutions for the next generation of user experiences.

To be eligible for the Microsoft BizSpark Program, Startups must be actively engaged in development of a software-based product or service that is a core piece of their business model, have been in business less than three years at the time of enrollment, and have less than US$1m in annual revenue. Startups may enroll for the program by obtaining an enrollment code from a designated BizSpark Network Partner.

About Inflexion-Point Strategy Partners

Inflexion-Point Strategy Partners is an innovative strategic marketing and sales enablement consultancy that is using a systematic, evidence-based approach to help a growing number of high-potential b2b organisations to shorten sales cycles, increase win rates, improve forecast accuracy and dramatically transform marketing and sales effectiveness.

Contact

Bob Apollo
Managing Director
Inflexion-Point Strategy Partners
+44 845 519 0295
info@inflexion-point.com
www.inflexion-point.com

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