Independent Research Firm Puts Silverpop Engage B2B
Among Top Lead Management Automation Vendors
ATLANTA – SilverpopR Engage B2B, a leading marketing automation and lead
management solution, is recognized by Forrester Research, Inc. as one of the
industry’s three leading vendors in the report titled “B2B Lead Management
Automation Market Overview” by Laura Ramos, vice president and principal
analyst.
Forrester evaluated 18 of the most promising vendors and compared
capabilities, but noted that “vendor choices narrow quickly,” and included
Silverpop among the three “leading firms.”
The Forrester report noted that “Silverpop combines sophisticated campaign
design with email automation. With a loyal, dedicated customer base – and a
host of legacy email marketers to draw upon – Silverpop is best positioned
to build social community and to attract like-minded marketing professionals
ready to share tips, tricks and best practices online.”
Silverpop’s Engage B2BTM platform seamlessly scores sales leads, nurtures
them through the pipeline and measures campaign return on investment. And
Silverpop’s strategic counsel, service and support helps clients with the
precise level of training and advice needed to quickly improve campaign
results and ROI.
Earlier this year, Silverpop Engage B2B launched its Campaign Graphical User
Interface (GUI) that uniquely gives marketers a drag-and-drop
storyboard-like editor to easily create campaign flow for even the most
complex lead-management programs. B2B marketers are easily able to create
everything from simple single-track drip campaigns to highly complex,
multiple-track campaigns with Yes/No decision points that automatically move
prospects down the appropriate path through the pipeline. This new,
intuitive visual interface eliminates manual processes, saves time and frees
up resources.
“Silverpop has aggressively worked to develop the easiest-to-use, most
powerful B2B marketing automation solution available in the marketplace, and
this recognition of the strength of Silverpop’s Engage B2B platform by
Forrester Research is truly gratifying,” said Silverpop CEO Bill Nussey. “We
will continue to add features that bring solid benefits to B2B marketing
programs, and support client efforts with research, white papers and
seminars on best practices.”
To assist B2B marketers learn best practices, Silverpop has launched B2B
Marketing University ? a series of half-day educational events designed to
help them excel in engaging and converting buyers in today’s challenging
business environment. The series runs October through December and will
include events in Atlanta, Boston, Palo Alto and Seattle.
About Silverpop
Silverpop’s Engagement Marketing suite helps turn prospects into customers,
and customers into fans. Silverpop’s Web-based solutions enable companies
worldwide to build relationships with customers and prospects through the
creation, automation and delivery of relevant, online messaging. Companies
rely on the Silverpop EngageTM platform to create and manage multichannel
marketing campaigns that reach millions of individuals-one at a
time-enhancing lifetime customer value and brand loyalty. Silverpop’s Engage
B2BTM platform (formerly Vtrenz) seamlessly scores sales leads, nurtures
them through the pipeline and measures campaign return on investment.
And Silverpop’s strategic counsel, service and support helps clients with
the precise level of training and advice needed to quickly improve campaign
results and ROI. Silverpop makes it easy and affordable for marketers to
create, automate and execute campaigns … from first click to lifetime
customer. With offices in the United States, the United Kingdom and Germany,
Silverpop’s engagement marketing technologies are used by industry-leading
brands around the globe. Best practices and white papers are available at
www.silverpop.com.
SilverpopR is a registered trademark of Silverpop Systems Inc. Silverpop
Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.
