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May 15, 2008
FirstWave Launches B2B Marketing Blog: WaveBlog Focuses on Lead Generation, Scoring and NurturingATLANTA, GA – May 16, 2008 -- FirstWave Technologies, Inc., a provider of on-demand marketing automation solutions for lead generation, scoring and nurturing, announces the launch of WaveBlog: A B2B Marketing Discussion. The blog -- http://blog.firstwave.net -- invites comments and inquiries on best practices in B2B marketing. WaveBlog features ongoing commentary from FirstWave executives and marketing professionals including CEO & Founder Richard Brock and Chief Sales & Marketing Officer Lisa Cramer. Brock and Cramer speak regularly on B2B marketing topics. WaveBlog also includes links to other marketing thought leaders like BtoB Online, MarketingSherpa, MarketingProfs, Marcomgeek and MarketingVOX. “I follow several marketing blogs and am amazed at the depth of information on B2B marketing that is circulating,” Cramer noted. “I am excited that FirstWave has its own forum and I am looking forward to viewing posts and having intelligent exchanges with others that have an interest in B2B marketing.” WaveBlog offers customers assistance on important Web 2.0 marketing tactics and strategies such as blogging and social marketing. Additionally, marketing’s role has changed with so much interactive marketing focusing on the need for tracking, scoring and nurturing leads as well as customers. Currently, the blog includes posts on tracking marketing ROI based on leads rather than just web traffic, strategies for pre and post Event Marketing and ROI, and uncovering better results from shorter email subject lines. “In the B2B world, only 10 to 20 percent of leads are sales ready and 10 to 20 percent are not qualified to buy,” said Cramer. “So, companies that do the best job of nurturing the remaining 60 to 80 percent will outpace their competition.” About FirstWave Technologies, Inc. # # # FirstWave Contact: Media Contact: MarketPlace Powering the New Customer-Conversation Driven Enterprise [March 18, 10 AM PDT] With the exponential growth of the social web, enterprises need a new way to effectively collect and utilize unstructured information that can be used to drive business decisions. This webinar will discuss LARA, a new methodology to help enterprises more effectively Listen to, Analyze, Relate and Act on customer information. Global Customer Experience Management Certification Program [March 17-18, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Featured Links
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