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May 15, 2008
FirstWave Launches B2B Marketing Blog: WaveBlog Focuses on Lead Generation, Scoring and NurturingATLANTA, GA – May 16, 2008 -- FirstWave Technologies, Inc., a provider of on-demand marketing automation solutions for lead generation, scoring and nurturing, announces the launch of WaveBlog: A B2B Marketing Discussion. The blog -- http://blog.firstwave.net -- invites comments and inquiries on best practices in B2B marketing. WaveBlog features ongoing commentary from FirstWave executives and marketing professionals including CEO & Founder Richard Brock and Chief Sales & Marketing Officer Lisa Cramer. Brock and Cramer speak regularly on B2B marketing topics. WaveBlog also includes links to other marketing thought leaders like BtoB Online, MarketingSherpa, MarketingProfs, Marcomgeek and MarketingVOX. “I follow several marketing blogs and am amazed at the depth of information on B2B marketing that is circulating,” Cramer noted. “I am excited that FirstWave has its own forum and I am looking forward to viewing posts and having intelligent exchanges with others that have an interest in B2B marketing.” WaveBlog offers customers assistance on important Web 2.0 marketing tactics and strategies such as blogging and social marketing. Additionally, marketing’s role has changed with so much interactive marketing focusing on the need for tracking, scoring and nurturing leads as well as customers. Currently, the blog includes posts on tracking marketing ROI based on leads rather than just web traffic, strategies for pre and post Event Marketing and ROI, and uncovering better results from shorter email subject lines. “In the B2B world, only 10 to 20 percent of leads are sales ready and 10 to 20 percent are not qualified to buy,” said Cramer. “So, companies that do the best job of nurturing the remaining 60 to 80 percent will outpace their competition.” About FirstWave Technologies, Inc. # # # FirstWave Contact: Media Contact: MarketPlace Customer Service as a Differentiator: The Road to Excellence at Overstock.com Companies are beginning to realize they don’t have the option of ignoring the quality of their customer’s experiences. Overstock.com realized that customers want service that is excellent, regardless of which channel is used. But they had to overcome some serious obstacles on the road to excellence. Read their story. New Research Report: Customer Experience Maturity Monitor Discover the five levels of customer experience maturity, ranging from Limited Capability to Experiential Master. Find out where your company stands, and explore what it takes to move from the base level to the peak. Download free research report here. Selling the "New Consumer" with Smart Conversations, Not Blind Automation Learn how to engage your customers in a great cross-channel conversation that will set your company apart. CustomerThink founder/CEO Bob Thompson reveals his latest research on the multi-channel buying experience, and Lisa Abbott of Genesys explains how to solve cross-channel challenge. Four Strategies to Shift Your Support Center from Surviving to Thriving With an economic upturn on the horizon, it's time to focus on how to gain a sustainable competitive edge. In this webinar, contact center guru Bill Price reveals how to improve the customer experience, reduce operational costs and retain top technical talent. TCE (Total Customer Experience) Model Building e-Workshop for Financial Services Providers [August 27, 09:00-10:30 GMT] This program is designed to help Marketing, Sales and Service Executives of Financial Services Providers to build a TCE model to monitor, manage, and enhance the total customer experience across multiple channels and touch-points throughout the whole customer lifecycle. Global Customer Experience Management Certification Program [Sep. 30-Oct. 1, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Featured Links
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