FinancialForce.com Delivers New Self-Service Finance Portal to Improve Customer Loyalty and Cash Flow

'My Account' adds financial dimension to Salesforce Customer Portal

San Mateo, CA., November 9, 2010: FinancialForce.com, the global leader in
online cloud accounting solutions built natively on the Force.com platform
from salesforce.com, today released 'My Account', extending the benefits of
the Salesforce Customer Portal. Using My Account, FinancialForce Accounting
users can securely publish billing and payment activity for their customers
on a Salesforce Customer Portal.

My Account enables businesses to provide their customers financial
self-service, 24 hours a day, adding a financial dimension to a company's
overall customer relationship management strategy. With My Account, these
customers can view outstanding invoices, purchasing history, payment status
and download invoices electronically. It provides a transparent view of the
financial relationship between customer and supplier, increasing customer
satisfaction while reducing a finance department's workload.

"We are saving time through automated invoice processing with FinancialForce
Accounting and the self-service portal is a great add-on," said Tracy
Howard, Controller at Wi-Fi Alliance. "As a membership organization it is
important that we are clear and transparent in all our financial
transactions. We are an early adopter of My Account, and it's apparent that
it will help us provide members with account status updates and encourage
quicker payment of invoices. The portal provides the same intuitive user
experience we have come to expect from FinancialForce.com."

My Account addresses several of the issues that impact the management of
customer-supplier relationships, including:
. providing a common location for suppliers and customers to cooperatively
resolve payment issues.
. clarifying which invoices are due for payment;
. eliminating the typical back and forth activities related to lost invoices
and other invoice history requests;
. enabling customers to elect to be notified when new invoices have been
posted to the Portal, keeping them informed and encouraging prompt payment;
and
. improving Days Sales Outstanding (DSO) and cash flow while simultaneously
reducing service costs and time spent dealing with payment disputes.

"We see huge benefit in improving synergy and collaboration between the
accounting, service and sales functions," said Jeremy Roche, CEO of
FinancialForce.com. "We believe CRM should incorporate all aspects of a
business relationship, including the financial relationship. My Account
extends the financial and receivables views we currently provide to
Salesforce CRM users to their customers. This leads to a more holistic and
seamless service experience for the customer."