Eloqua Guarantees Marketing Success

- Only Marketing Automation Company to Offer Money Back Satisfaction
Guarantee -

Vienna, VA - February 25, 2010 - Eloqua, the category-defining marketing
automation leader
and provider of best practices expertise for marketers worldwide, today
announced it is the only company in its category to offer a money back
satisfaction guarantee.

Clients who participate in Eloqua's proprietary SmartStart
implementation
program are refunded the balance of their investment if they are not fully
satisfied with the performance of their marketing automation deployment.
The SmartStart methodology reduces time-to-value to just five days - three
weeks faster than any other provider. To date, more than 150 companies have
participated in Eloqua SmartStart, and these marketers have generated more
than 260 percent more leads than their self-taught counterparts.

"Eloqua's SmartStart Program focuses on the things a marketer needs most:
tangible results and best practices," said Chris Warner, VP Marketing,
JackBe . "It
helped us do six months of work in just a few weeks. The program truly
separates Eloqua from other marketing automation providers."

SmartStart participants undergo an intensive week-long workshop in which
they learn best practices in marketing effectiveness
from industry
experts and create in real time their marketing campaigns. Topics include
synching Eloqua with CRM databases, creating Website forms, tracking site
activity, prospect profiling
and deploying
lead scoring models. The service is priced to allow companies of all sizes
to derive the greatest value from their marketing automation implementation.

"The market has demanded faster time-to-value from all marketing automation
providers," added Brian Kardon, Chief Marketing Officer, Eloqua. "Eloqua is
the one company to respond. Our technology and services team guarantees
marketers will be successful, and SmartStart ensures that success will be
realized faster."

Eloqua offers additional success-driving solutions on top of SmartStart.
These offerings include Eloqua SmartXchange
, a
knowledge-sharing library of best practices, and the Customer Central
portal, where users can gather to share experiences and receive on-demand
support.

Rachel Rabboini, Senior Marketing Associate, Pyxis Mobile
, concluded,
"SmartStart is a special opportunity to collaborate with marketing
automation experts to build the foundation of your company's demand
generation
system. Within days, Pyxis Mobile was executing effective email marketing
and lead scoring programs."

For more information about Eloqua events, blogs
, research and
product enhancements, follow the company on Twitter at @eloqua
.

About Eloqua

Eloqua is the
category-defining marketing automation leader and provider of best practices
expertise for marketers around the world. The company's mission is to make
its customers the best marketers on earth. Thousands of customers from
leading companies such as Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity,
Seagate and Sybase rely on the power of Eloqua to execute, automate and
measure programs that generate revenue. Eloqua helps companies read and
decode their buyers' Digital Body LanguageT
, thereby
improving the quality and quantity of sales leads, increasing marketing
effectiveness, and accelerating the selling process. Eloqua is headquartered
in Vienna, Virginia, with offices in Toronto, London, Singapore and
throughout North America. For more information, please call 866-327-8764 or
email demand@eloqua.com .