Digital Media Exchange Selects Parature Customer Service Software to Support their Gaming Community

On-demand Customer Service Software Selected for its Virtual Worlds and
Gaming Features

(Manila, Philippines and Vienna, VA March 15, 2010) - As part of its ongoing
efforts to provide professional and world-class services to its existing
customers in Southeast Asia, Digital Media Exchange (dme), a global games
services provider based in Southeast Asia, is partnering with Parature, a
global leader in on-demand customer service software. This partnership will
enhance the level of customer service for dme's roster of games under the
mobius brand as well as for future engagements for game service agreements
with dme.

"The benefits of using Parature's integrated software within our customer
service team are substantial. A primary concern of any gamer is customer
support, and as a game publisher, we want to maintain a high level of
customer service that will distinguish us from our competitors," said Scott
Countryman, dme CEO.

"As a game service provider, we are proud to have agents trained to use
Parature software to support our clients. By combining Parature Customer
Service software with dme customer support agents we are able to deliver a
high-quality, cost-effective service for our customers," Countryman added.
"The value of this relationship will reduce training costs and
implementation time for our clients."

Parature enables any organization to
fundamentally change the way they support their customers through its
Software-as-a-Service (SaaS) delivery and integrated, intuitive design that
empowers organizations to better and more efficiently serve, support, engage
with and retain customers in today's Web world. Parature Customer ServiceT
software
integrates a customer portal, rich knowledgebase, ticketing, and a host of
other modules in one dynamic, tightly unified system that allows
organizations to effectively manage all of their support needs. Parature
software increases efficiency across entire organizations, improving
processes among customer support, operations, development and sales.

"As a leader in on-demand customer service software with a strong presence
in the gaming industry, we are delighted to enter into a partnership with a
proven global games services provider," said Parature Founder and Chief
Strategy Officer, Duke Chung .
"Parature is one of the fastest growing customer service and support
software companies in the United States and this partnership is a logical
next step to further expand our footprint globally within the gaming
community."

About Digital Media Exchange
Established in 2004, Digital Media Exchange (dme) leverages its strategic
location in Southeast Asia to publish, distribute, and market online games.
dme has a proven track record in providing extensive game services
management for the complete gaming lifecycle, while reducing and controlling
game service costs. Under the brand name Mobius (www.mobiusgames.net
), dme pioneered the first Free-to-Play online
games model in the Philippines, which is integrated with its online payment
gateway (www.mobiusonline.net ), the pioneer
prepaid and online payment platform in Southeast Asia. Both brands are used
by over 12 million registered users. dme also offers game service provision
to some of the world's largest global entertainment , technology, and
retailing companies including Disney, Dreamworks, Dolby Laboratories, Nexon,
NHN, and Build-a-Bear Workshop. For more information, e-mail: info@dmii.net
.
Parature, Inc.
Parature enables organizations to better serve, support, engage with and
retain their customers via the Web. Industry-leading, on-demand Parature
Customer ServiceT software provides customer service organizations with a
comprehensive, multi-channel way to meet the growing expectations of their
customers. With more than 10 years experience, Parature serves organizations
in a wide variety of industries worldwide and helps support more than 16
million end users. Parature is among Inc. Magazine's Top 100 Fastest Growing
Private Software Companies and is the recipient of numerous product,
technology, and leadership awards. Today, the Parature name is synonymous
with innovation and value in Web-based customer service software, strategies
and best practices. Parature is headquartered in Vienna, Virginia with
offices in San Francisco and the U.K. For more information, visit
www.parature.com or follow @parature
on Twitter.