October 20, 2011

CustomerThink to Conduct Virtual Customer Experience Summit, Nov. 1-3, 2011

Customer-Centric Business Community to Host Free Thought Leadership Forum on Digital Experience, Cross-Channel Analytics, and Change Leadership

BURLINGAME, Calif. (PRWEB); Oct. 20, 2011 -- CustomerThink (www.customerthink.com), the world's largest community focused on Customer-centric Business Management (CBM), will conduct a virtual Customer Experience Summit on Nov. 1-3, 2011, from 10:00 a.m. to 11:30 a.m. Pacific Time each day.

Registration is free at www.customerthink.com/cxsummit2011.

Three key themes will be explored at the Summit:

* Digital Experience Innovation (Nov. 1) -- Delivering "Wow" in a Multi-Channel World
Speakers: Michael Hinshaw (Managing Director, MCorp Consulting), Kevin Cochrane (VP of Enterprise Marketing, Customer Experience, Adobe), and Ryan Matherly (VP, Client Experience and Digital Marketing, T. Rowe Price)

* Customer Experience Analytics (Nov. 2) -- Holistic Insights on the Cross-Channel Journey
Speakers: Bob Hayes (Principal, Business over Broadway), Alex Massie (SVP Business Solutions, ClickFox) and Lance Williams (Director of Customer Management, Sprint Nextel)

* Change Leadership (Nov. 3) -- Turning Feedback into Customer and Business Value
Speakers: Cameron Karr (Vice President, Customer Success, Xignite) and Bob Thompson (Founder and CEO, CustomerThink)

In addition to keynote presentations by the featured speakers, the Customer Experience Summit will include audience interaction via polling and moderated Q&A.

CustomerThink has been covering Customer Experience Management (CEM) extensively for the past five years as a core editorial topic, and has the world's largest repository of CEM-related content. According to CustomerThink Founder/CEO Bob Thompson, "creating a differentiated customer experience is critical to stand out in today's competitive global market. Over the past 10 years, we've consistently found in our research that a customer's experience drives loyalty as much as the functional value of the purchased goods or services."

However, as consumers and businesses embrace digital channels, it has created both opportunities for innovation and challenges to deliver a coordinated multi-channel experience. This Summit will help business leaders understand how they can 1) Deliver more innovative digital experiences; 2) Analyze insights gained from Voice of Customer initiatives; and 3) Improve customer experience through organizational leadership.

Thanks to sponsorships by Adobe and ClickFox, registration is free at www.customerthink.com/cxsummit2011.

About CustomerThink

CustomerThink is a global online community of business leaders striving to develop and execute profitable customer-centric business strategies. Major areas of coverage include Customer Relationship Management (CRM), Customer Experience Management (CRM) and Social Business (Social CRM and Enterprise 2.0). The site was launched in 2000 (as CRMGuru.com) by Bob Thompson, CEO of CustomerThink Corp, and then renamed to CustomerThink in 2007. CustomerThink currently serves over 80,000 visitors per month. For more information, visit www.customerthink.com.

Media Contact:
Bob Thompson
(650) 343-8529

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