CRMGuru.com Announces New Customer Management Web Site With Web 2.0 Capabilities

BURLINGAME, California, Feb. 15, 2007—CRMGuru.com, the global thought leader in customer-centric business, has launched a completely redesigned web site, using Web 2.0 principles and a new content strategy. CRMGuru also announces the additions of new members to its prestigious guru panel.

The customer management portal (www.crmguru.com) continues CRMGuru's focus on thought-leadership aimed at C-level executives but with a number of important improvements: a fresh new look and feel; the overhaul of the content system to improve navigation and interactivity; and the introduction of blogs and news.

"We're excited about the new design, which has been enthusiastically received by our audience," said Bob Thompson, founder of CRMGuru and CEO of CustomerThink Corp., the owner of CRMGuru.com. The cutting-edge content system takes CRMGuru into Web 2.0. "The new site allows us to cover all areas of customer management, from strategy to technology, while making it easy for our site visitors to contribute content and find relevant information quickly."

A new content categorization and navigation scheme gives visitors the ability to access articles and blogs most relevant to their leadership positions; a facet of customer management; or their industry. A news function allows industry participants, such as software vendors and service firms, to easily post press releases.

Kicking off new blogs on CRMGuru are several members of the guru panel, including Jim Barnes, Jay Curry, Graham Hill, Paul Greenberg, Dick Lee, Bill Price, David Rance and Bob Thompson (see www.customerthink.com/gurublogs). "We've designed CRMGuru as a giant blog so that authorized bloggers can post their thoughts any time to appropriate categories, and others can comment and interact," Thompson said.

Additions to CRMGuru Panel of Experts

Several new experts are joining CRMGuru's lauded team of panelists. For 2007, the guru panel is made up of an Advisory Council of world-class consultants, educators and researchers and a Business Council of executives responsible for leading customer-centric change within their companies.

New to the CRMGuru Advisory Council are Jeanne Bliss, president of CustomerBLISS; John Holland, cofounder of CustomerCentric Selling; Jodie Monger, president of Customer Relationship Metrics; Liz Roche, managing partner of Customers Incorporated; Howard Schneider, cofounder of Metzner Schneider Associates; and Colin Shaw, a founding partner of Beyond Philosophy.

The new panelists joining the Business Council are Olga Botero, chief information officer of Grupo Bancolombia and Jim VonDerheide, vice president, CRM Strategies, for Hilton Hotels.

Details on the full guru panel are available at www.crmguru.com/gurus.

About CustomerThink Corp and CRMGuru.com

CRMGuru, owned and managed by CustomerThink Corp., was founded in 2000 to help business leaders develop and implement customer-centric business strategies. Now the world's largest online community focused on all facets of customer management, from strategy to technology, CRMGuru reaches 300,000 people in 200 countries each month. Editorial content includes articles, blogs and discussions. Members of global Advisory and Business Councils support CRMGuru by contributing content and interacting with members. For more information, visit www.crmguru.com.

Media Contact:
Bob Thompson
(650) 343-8529
bob@crmguru.com