November 18, 2008

Cerado Ventana Launches, Enables Brands to Improve Connections With Customers and Community Members

Cerado, a provider of mobile and web-based software and services, has announced the availability of Cerado Ventana, a system that brings brands directly to customers, on the web or on the go. Cerado Ventana enables organizations to engage with customers and community members in spaces that have been historically out of reach, such as their blogs, personal start pages, and cell phones. Once connected, customers gain immediate access to news, products, services, and community features without even having to leave their blog sidebars or mobile apps.

Already, Cerado Ventanas are garnering over one million page views a month from websites and mobile devices, and have been installed on hundreds of blogs and pages across the web.

"In developing Cerado Ventana, we've included customers in the creative process from day one," said Christopher Carfi, CEO of Cerado. "This means that, although the product and platform express significant innovation, every feature included has been implemented as a result of a customer request. It's been a great balance between pushing the envelope and delivering pragmatic value."

Pricing for Cerado Ventana starts at $499.

Facts:

Cerado Ventana is a mobile and web-based platform for connecting customers to brands
The system addresses the five aspects of business relationships from the customer's point of view: research, purchase, support, connection and conversation
Cerado Ventana is available immediately, and can be deployed as both a mobile-based app (e.g. for iPhones and BlackBerries) as well as a blog widget
Cerado Ventana can also be deployed on personal start pages, such as an iGoogle page

Video Introduction:
A video introduction to Cerado Ventana - http://www.youtube.com/watch?v=-3OzIlXfg0M
(YouTube video, 2:30)

Examples of Cerado Ventana in the iPhone Web App store:
Mom Blog Search - http://www.apple.com/webapps/searchtools/bloghersmomblogsearchdadstoo.html

Examples of Cerado Ventana for brands and fans:
Fans of Zappos - http://ventana.cerado.com/zappos/
Fans of author Christopher Moore - http://ventana.cerado.com/chrismoore/

Examples of Cerado Ventana for events and conferences:
SuperNova - http://www.cerado.com/supernova.php
BlogWorldExpo - http://ventana.cerado.com/blogworld/
PSFK - http://ventana.cerado.com/psfk/

Examples of Cerado Ventana for communities:
Social Media Club - http://ventana.cerado.com/smc/
PodCamp / Barcamp - http://ventana.cerado.com/podcamphi/

Supporting Resources:
Cerado Ventana datasheet (PDF download) - http://www.cerado.com/download/CeradoVentanaDataSheet.pdf
Cerado Ventana Home Page - http://ventana.cerado.com/

Bookmark:
Del.icio.us - http://delicious.com/save?jump=yes&url=http://ventana.cerado.com

About Cerado:
Founded in 2002, Cerado, Inc. creates mobile and web-based solutions that
enable businesses, associations and organizations to better connect and
understand their customer and member communities. Cerado can be found on
the web at http://www.cerado.com.

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