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Jun. 12, 2009

Bravestorm Announces Corporate Name Change to Bold Software

Bravestorm today announced that it has changed its name to Bold Software, LLC. The change will be effective June 15th, 2009 and comes at an exciting time in the history of the company.

“We offer a comprehensive suite of solutions for online retailers looking to enhance their customers’ experiences as well as increase conversion rates,” said Bold Software President and CEO Steve Castro-Miller. “However, we reached a point where we didn’t feel our name conveyed that. The company name – Bold Software – acknowledges our legacy under the BoldChat brand while providing a larger umbrella for all our offerings. This includes everything from a stand-alone small business click-to-call product to complete website communications suites for enterprises.”

Name Change Genesis
About a year ago, Bravestorm funded some research with a former Gartner vice president, Tim Smith. The goal of this research was to take a closer look at six leading vendors in the live chat market. Specifically, Bravestorm wanted honest feedback regarding how its enterprise offerings fared against others in the market.

As a result, the organization saw constructive feedback in the form of Tim’s unbiased report. The only finding that came as a surprise was the perceived scale of the company, or its ability to serve enterprise customers.

“We have a significant presence in the enterprise space and have been successfully serving that market for more than five years now,” commented Bold Software Director of Marketing Ross Haskell. “In digging deeper, we found that it was more a packaging and positioning issue than a reality. With several new products and partnerships planned for 2009 and 2010, now is the right time to address it.”

Upcoming News
Tied directly to the reason behind the name change, Bold Software plans to make several more announcements this year, including new products, enhanced features and key partnerships that will broaden and deepen their offerings.

About Bold Software:
Bold Software LLC, offers live communication, including live chat software, click to call and email management tools which enable businesses to take control over customer interactions and drive sales for businesses conducting sales and support online. Bold Software’s suite of offerings is designed with a flexible breadth of capabilities that allow clients to customize and manipulate the software to meet their specific needs. The company is headquartered in Wichita, KS, with customers around the world. For more information about Bold Software, please visit www.BoldSoft.com or call 1-866-753-9933.

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