Allegiance Launches Professional Services To Help Companies Achieve Best Practices in Customer and Employee Engagement

- Education and consulting services focus on optimizing Allegiance Engage platform to achieve business goals -

SALT LAKE CITY – November 6, 2007 – Allegiance, Inc., a premier provider of Enterprise Feedback Management (EFM) solutions, today introduced Professional Services, a team of loyalty and engagement experts who work with companies to provide comprehensive implementation guidance, customer support, education training, and best practices consulting for the Allegiance Engage platform. Professional Services will help ensure that companies get the maximum results from their efforts to engage with employees and customers and achieve their business goals.

The Allegiance Engage platform helps companies gather and respond in real-time to customer and employee complaints, comments, and suggestions, and use leading indicators and predictive technology to tie soft data to hard business outcomes. By working closely with customers, Allegiance Professional Services helps them to achieve the full potential of Allegiance technology, including revealing and understanding the behavioral drivers behind employee and customer feedback and using the information to guide their business decisions.

“Doing surveys is one aspect of gathering feedback, but going beyond analytics to actually using the data to affect business outcomes is very powerful,” said Esteban Kolsky, research director at Gartner, Inc. “Professional services and consulting is critical to help customers not only collect the right data, but actually understand it and put it into practice in their organization.”

Allegiance Professional Services leads companies through every phase of their engagement initiatives. These services include:

• Fast-Start Implementation Consulting: Using a set of rapid deployment guidelines and processes, consultants help companies gather the right data and quickly start engaging with customers and employees.

• Dedicated Account Management and Customer Support: Allegiance experts in loyalty and engagement practices work with customers on a dedicated basis to support their specific requirements.

• Comprehensive Education and Training: Offering a full curriculum of courses ranging from basic overviews to advanced classes, Allegiance gives customers the choice of self-paced, computer-based training, interactive, instructor-led, web-based training, or custom education.

• Best Practices Consulting: Made up of PhDs, statisticians and loyalty and engagement experts, Allegiance best practices consultants help customers understand and use data from the Engage platform to affect business outcomes such as employee turnover or sales revenue. Best Practices are organized into three areas of business development: foundation, growth, and enhancement.

“Allegiance Professional Services are a companion—and crucial—part of the complete Allegiance Engage platform. Gathering the right data and understanding how it impacts your company provides a comprehensive approach to achieving long-term success,” said Greg Heaps, Allegiance COO. “We don’t believe in selling an application and saying goodbye. Our growth and success is built on a tradition of offering complete solutions – which includes technology, support and consulting.”

The Allegiance Engage platform is available as a complete package called TotalEngage, or in individual suites designed to offer the needed components for specific areas of involvement in EFM, including CustomerEngage, EmployeeEngage, ActiveSurvey, and SilentWhistle Ethics Reporting. Professional Services is available to support any of the elements of the Engage platform.

About Allegiance
Allegiance, Inc. is the premier provider of Enterprise Feedback Management (EFM), solutions that drive growth and increased profitability through improved customer loyalty, employee retention and engagement. The Allegiance Engage platform is a suite of web and phone-based solutions joined with best practices consulting that allow companies to measure and manage customer and employee engagement across the enterprise. The components of The Engage platform are customizable to each company's needs and offer management tools, predictive analytics and professional services to help link employee and customer engagement to real business outcomes. Allegiance serves customers of all sizes across a variety of industries. Allegiance is a privately owned company based in South Jordan, Utah. For more information about Allegiance, visit http://www.allegiance.com .
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Media Contacts

Chris Cottle
Allegiance, Inc.
801-617-8034
chris.cottle@allegiance.com

Valerie Chereskin
Chereskin Communications
760-942-3116
valerie@chereskincomm.com

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