10 Rules for Innovation Success: An Inside Scoop Interview with Robert Brands

0
599

Share on LinkedIn

Bob Thompson interviews Robert Brands about his new book, Robert’s Rules of Innovation, co-authored with Martin Kleinman. Topics include:

  • Two major types of innovation
  • Why executives should focus on innovation management
  • The 10 “rules” that will lead to innovation success
  • Critical role of CEO and employee reward systems
  • How to measure success and avoid big mistakes!

Recorded on Mar. 16, 2010.

For more information, visit Innovation Coach.

Robert Brands
Innovation Coach and Author of "Robert's Rules of Innovation" Past CEO of Airspray the manufacturer that brought instant foaming dispensers like hand soap to market

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here