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Oct. 31, 2008
Practical Ways to Use Web 2.0 in Your BusinessInterview with John I. Todor, Ph.D., The Whetstone Edge, LLC
Inside Scoop is an interview program conducted by CustomerThink founder Bob Thompson, featuring industry gurus, customer-centric business leaders and technology innovators. 
In this podcast, Thompson interviews John Todor, managing partner of The Whetstone Edge, about his new book: Get With It! Practical Ways to Use Web 2.0 in Your Business. Tudor shares tips on how business managers can make more effective use of Web 2.0 and social media, including using LinkedIn to build a "networked brain trust." And, he explains why in the down economy, it's more important than ever to make effective use of social computing.
 MarketPlace Customer Service as a Differentiator: The Road to Excellence at Overstock.com Companies are beginning to realize they don’t have the option of ignoring the quality of their customer’s experiences. Overstock.com realized that customers want service that is excellent, regardless of which channel is used. But they had to overcome some serious obstacles on the road to excellence. Read their story. New Research Report: Customer Experience Maturity Monitor Discover the five levels of customer experience maturity, ranging from Limited Capability to Experiential Master. Find out where your company stands, and explore what it takes to move from the base level to the peak. Download free research report here. Selling the "New Consumer" with Smart Conversations, Not Blind Automation Learn how to engage your customers in a great cross-channel conversation that will set your company apart. CustomerThink founder/CEO Bob Thompson reveals his latest research on the multi-channel buying experience, and Lisa Abbott of Genesys explains how to solve cross-channel challenge. Four Strategies to Shift Your Support Center from Surviving to Thriving With an economic upturn on the horizon, it's time to focus on how to gain a sustainable competitive edge. In this webinar, contact center guru Bill Price reveals how to improve the customer experience, reduce operational costs and retain top technical talent. TCE (Total Customer Experience) Model Building e-Workshop for Financial Services Providers [August 27, 09:00-10:30 GMT] This program is designed to help Marketing, Sales and Service Executives of Financial Services Providers to build a TCE model to monitor, manage, and enhance the total customer experience across multiple channels and touch-points throughout the whole customer lifecycle. Global Customer Experience Management Certification Program [Sep. 30-Oct. 1, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Featured Links
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Editor's Topics
Right Move
Develop a customer-centric business strategy that delivers results.Tool Time
Insight about technology market trends, innovators, and implementation best practices.100% Club
Achieve sales goals through process and performance management.Lead Gen
Manage marketing campaigns to generate targeted leads at the right cost.Left Brain
Create customer and business insight with analytical tools and techniques.Social Business
Use social media and customer co-creation strategies and technologies.Moment of Truth
Deliver memorable experiences that create competitive differentiation.Branded
Build a trusted brand and loyal customers with great customer service.
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