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Mar. 21, 2009

Use Marketing Analytics to Beat the Recession Blues

Inside Scoop is an interview program conducted by CustomerThink founder Bob Thompson, featuring industry gurus, customer-centric business leaders and technology innovators.


Bob Thompson chats with marketing performance expert Naras Eechambadi about what marketing leaders can do in this difficult economy. Topics:

  • Impact of the recession on marketing organizations
  • Using marketing analytics to help agents sell effectively on inbound calls
  • Avoiding customer annoyance and other implementation challenges
  • Getting "quick wins" with SaaS marketing solutions

Recorded on Feb. 3, 2009.

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naras_eechambadi's picture
Naras Eechambadi is the General Manager of Quaero, a CSG solution. Quaero delivers multi-channel marketing solutions that help companies build long-lasting customer relationships and maximize return on investment. Eechambadi was the winner of the American Business Award for Marketing Executive of the Year in 2009 and is the author of High Performance Marketing: Bringing Method to the Madness of Marketing (Kaplan Professional Press, 2005).

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