Real Social Engagement Using the "Language of Pain" -- Inside Scoop with Judy Mod of Social Gastronomy

Inside Scoop

CustomerThink Founder Bob Thompson interviews Judy Mod, Principal of Social Gastronomy and President of Social Executive Council.

Key discussion topics:

the Social Web as a disruptive opportunity that is changing the order of industry leaders
how micro targeted marketing on social networks can create real engagement before buyers formally contact vendors.
closing the chasm between the prospect's "language of pain" and seller's jargon
why traditional marketing and sales reps are not the right people to develop relationships with early prospects on social networks
justifying Social Business applications with hard and soft ROI, and why it's critical to "start with the customer"

Interview recorded Oct. 6, 2011.

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