Login or Join
Jun. 19, 2009

Earning Loyalty from Search-and-Switch Customers

Inside Scoop is an interview program conducted by CustomerThink founder Bob Thompson, featuring industry gurus, customer-centric business leaders and technology innovators.


Bob Thompson interviews loyalty expert Jill Griffin about her new book, Taming the Search-and-Switch Customer. Discussion Topics:

  • Is customer loyalty dead?
  • What is "true loyalty" and why you need it
  • How Granite Rock is able to get higher prices for a commodity product
  • Why companies must get inside customers' minds to pass the "worth it" test
  • How to identify and hire "passionate to serve" employee

Recorded on May 18, 2009.

5
Average: 5 (1 vote)
 
jill_griffin's picture
Jill Griffin leads Texas-based Griffin Group and is an internationally published business author and speaker, corporate board director of a NYSE company and author of the new book Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World (Wiley/Jossey-Bass). Sign up for her monthly loyalty tip at www.loyaltysolutions.com.

Fitz

Jul 11, 2009 - 07:34

Great insights.

Great insights on how to keep customers. In today's economy, people want the best service and the best products at the best prices. casino online

Post new comment

The content of this field is kept private and will not be shown publicly.
 
  • Allowed HTML tags: <a> <br> <img> <em> <i> <b> <u> <hr><strong> <table> <tr> <td> <th><ul> <ol> <li> </li><font><blockquote><sup> <colspan> <rowspan>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Images can be added to this post.
  • You can use BBCode tags in the text, URLs will automatically be converted to links.

More information about formatting options

CAPTCHA
Are you human? (This question helps prevent automated spam submissions.)

MarketPlace

Powering the New Customer-Conversation Driven Enterprise

[March 18, 10 AM PDT] With the exponential growth of the social web, enterprises need a new way to effectively collect and utilize unstructured information that can be used to drive business decisions. This webinar will discuss LARA, a new methodology to help enterprises more effectively Listen to, Analyze, Relate and Act on customer information.

Global Customer Experience Management Certification Program

[March 17-18, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

CEM Training and Certification

Patent-pending methodologies combine the art and science of Customer Experience Management.

On-Demand CRM Software

Use RightNow solutions to create the best possible customer experience while reducing costs.

Get your event or resource listed in the MarketPlace, reaching 300,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.