Innovative Experiences: The Cure for Bored Customers

Inside Scoop

Bob Thompson interviews Chip Bell about a new book he co-authored (with John Patterson) entitled "Take Their Breath Away: How Imaginative Service Creates Devoted Customers." Discussion topics include:

  • Simple and low-cost innovations to create unique customer experiences
  • How to use "animation" to create energy and excitement
  • Building trust in B2B relationships with a "partnership" strategy
  • Role of social media to create "connections that matter"
  • What the CEO should do personally to improve execution

Recorded on July 17, 2009.

4.666665
Average: 4.7 (3 votes)
 

2 comments »

Monk Skills

Monk Skills

B2B Business Important For Customer Relationships

It is also reveal that B2B relationship performance is positively and significantly associated with loyalty. While building on this scale. Today firms have a wide range of tools and metrics at their disposal to assess periodic performance, and they represent a critical topic in business literature and across different fields of management research. However, although both worlds are interested in the topic of metrics, the way academics and managers discuss it is quite different. Frequently practitioners have different expectations and work with different time scales than those of academics.

bill wu

bill wu

The B2B relationship

The B2B relationship performance and loyalty does not mean that a positive correlation, while the construction company the size required to master the tools and indicators to periodically assess performance, they represent a key issue between the different areas of the business literature and research.And best of both worlds, so that scholars and managers to discuss this is completely impossible.

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA

No spam permitted! Moderator reviews ALL content before publication to ensure compliance with the CustomerThink terms of use.

To block automated spam submissions, please answer this question.

Image CAPTCHA
Enter the characters shown in the image.

MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

Strategic Roadmap for Digital Marketing

Free e-book (no reg required). 15 articles by digital marketing thought leaders.

CEM Training and Certification

Patent-pending methodologies combine the art and science of Customer Experience Management.

Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.