Creating "CoDestiny" With Your Customers: Inside Scoop With George Brown of Blue Canyon Partners

Inside Scoop

CustomerThink Founder Bob Thompson interviews George Brown, CEO and co-founder of Blue Canyon Partners about his new book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs.

Key discussion topics:

Why is analyzing a company's "customer chain" critical to identifying growth opportunities
How Emerson got out of a commodity trap by understanding customer issues multiple stages down their customer chain
Why Customer Experience matters in value creation, even for companies selling complex products
Four dimensions of leadership in creating the right customer-facing culture for win-win relationships

Interview recorded Dec. 6, 2011.

About George Brown

George Brown is CEO and co-founder of Blue Canyon Partners, and has deep experience in business strategy and information resources management. Most recently, he has helped clients develop and implement strategies to achieve global market presence and improve service strategies, channel management and major account relationship management. He is co-author of CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs (Austin, TX: Greenleaf Book Group Press, 2010).

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