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Feb. 05, 2009
As VRM Empowers Consumers, What is the Win for Business?Inside Scoop is an interview program conducted by CustomerThink founder Bob Thompson, featuring industry gurus, customer-centric business leaders and technology innovators.
Bob Thompson chats with IT visionary Doc Searls to clear up some of the confusion about Vendor Relationship Management (VRM). Listen and learn:
Recorded on Feb. 3, 2009. Further reading:
Doc Searls is Senior Editor of Linux Journal,
co-author of The Cluetrain Manifesto, and
holds fellowships with both the Berkman
Center for Internet and Society at Harvard University—where he
leads ProjectVRM—and
the Center for Information Technology and
Society at the University of California, Santa Barbara. Doc also has The Searls Group consulting practice.
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