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Feb. 05, 2009

As VRM Empowers Consumers, What is the Win for Business?

Inside Scoop is an interview program conducted by CustomerThink founder Bob Thompson, featuring industry gurus, customer-centric business leaders and technology innovators.


Bob Thompson chats with IT visionary Doc Searls to clear up some of the confusion about Vendor Relationship Management (VRM). Listen and learn:

  • What is VRM?
  • How VRM relates to CRM and Social Media
  • What value does VRM offer for consumers?
  • How companies can win by embracing VRM
  • When will VRM tools be available? Who will build them?

Recorded on Feb. 3, 2009.

Further reading:

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dsearls's picture
Doc Searls is Senior Editor of Linux Journal, co-author of The Cluetrain Manifesto, and holds fellowships with both the Berkman Center for Internet and Society at Harvard University—where he leads ProjectVRM—and the Center for Information Technology and Society at the University of California, Santa Barbara. Doc also has The Searls Group consulting practice.

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