As VRM Empowers Consumers, What is the Win for Business?

Inside Scoop

Bob Thompson chats with IT visionary Doc Searls to clear up some of the confusion about Vendor Relationship Management (VRM). Listen and learn:

  • What is VRM?
  • How VRM relates to CRM and Social Media
  • What value does VRM offer for consumers?
  • How companies can win by embracing VRM
  • When will VRM tools be available? Who will build them?

Recorded on Feb. 3, 2009.

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