Login or Join
Feb. 05, 2009

As VRM Empowers Consumers, What is the Win for Business?

Inside Scoop is an interview program conducted by CustomerThink founder Bob Thompson, featuring industry gurus, customer-centric business leaders and technology innovators.


Bob Thompson chats with IT visionary Doc Searls to clear up some of the confusion about Vendor Relationship Management (VRM). Listen and learn:

  • What is VRM?
  • How VRM relates to CRM and Social Media
  • What value does VRM offer for consumers?
  • How companies can win by embracing VRM
  • When will VRM tools be available? Who will build them?

Recorded on Feb. 3, 2009.

Further reading:

4.5
Average: 4.5 (2 votes)
 
dsearls's picture
Doc Searls is Senior Editor of Linux Journal, co-author of The Cluetrain Manifesto, and holds fellowships with both the Berkman Center for Internet and Society at Harvard University—where he leads ProjectVRM—and the Center for Information Technology and Society at the University of California, Santa Barbara. Doc also has The Searls Group consulting practice.

Post new comment

The content of this field is kept private and will not be shown publicly.
 
  • Allowed HTML tags: <a> <br> <img> <em> <i> <b> <u> <hr><strong> <table> <tr> <td> <th><ul> <ol> <li> </li><font><blockquote><sup> <colspan> <rowspan>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Images can be added to this post.
  • You can use BBCode tags in the text, URLs will automatically be converted to links.

More information about formatting options

CAPTCHA
Are you human? (This question helps prevent automated spam submissions.)

MarketPlace

Sentiment Analysis Symposium

[April 13, New York] Responsible for discovering business value in opinions and attitudes in social media, news, and enterprise feedback? Grappling with the explosion in use of Facebook, Twitter, and blogging - of TripAdvisor, Yelp, and FlyerTalk? Join us at Sentiment Analysis Symposium to discover how to hear the true Voice of the Customer.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

CEM Training and Certification

Patent-pending methodologies combine the art and science of Customer Experience Management.

On-Demand CRM Software

Use RightNow solutions to create the best possible customer experience while reducing costs.

Get your event or resource listed in the MarketPlace, reaching 300,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.