Bob Thompson chats with David Armano of Dachis Group about designing the "social business." Topics include:
- Social media as communications channel vs. paradigm shift
- Should a social business include collaboration within an organization (Enterprise 2.0) and outside (Social CRM)?
- Cultural changes required for an organization to develop a "hive-minded" mentalty
- What the CEO should do to help support a shift to a truly social business
Recorded on Sept. 14, 2009.
Further reading: Re-designing Your Business Culture