B2B Digital Marketers Must Master "Natural Nurturing" on Social Web: Interview with Ardath Albee

Inside Scoop

Bob Thompson interviews B2B marketing expert Ardath Albee about her latest book, eMarketing Strategies for the Complex Sale.

Topics include:

  • Synchronizing the right content during a seven-stage buying process
  • Why B2B marketers must learn to be better publishers
  • Role of marketing technology to support content and nurturing processes
  • Should marketers shift all their attention to in-bound marketing?
  • What is "natural nurturing" and how should it be used?
  • Finding the right mix between social marketing, email and other channels


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Average: 5 (2 votes)
 

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talika

talika

October 10, 2011

The planning guidelines are

The planning guidelines are very helpful for making manageable a large corporate content effort and measuring the impact of your new marketing efforts. If you want to give your executives a book to help them understand why you are taking your marketing activities in new directions, this is the one. The book also presents many guidelines for copywriters on new marketing styles, storytelling techniques, and understanding reader's needs for and perceptions of content.

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