Making Every Interaction Count Every time a customer interacts with you, it should be part of an integrated experience. Most companies view this from the inside out and value operational efficiency over customer experience. Download this white paper and learn how providing a consistently positive multi-channel experience has benefits that go well beyond a satisfied customer.

Click to Chat: eStara, e-commerce optimization from ATG eStara Click to Chat is an enterprise-level solution that allows companies to proactively engage customers throughout the online transaction process to boost sales and enhance service. Learn deployment strategies for live chat in "Best Practices to Drive Better Customer Service with Proactive Chat."

New! When Hot's Not: Lead Scoring for Better Results Vtrenz's latest white paper outlines a sophisticated, step-by-step process to help marketers better classify leads. You'll see how to implement a process that ensures sales gets hot leads, ready to be worked.

Customer Experience Management Professional Certificate Training 2008 [May 28-29, Amsterdam] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.