Starbucks and Furniture?
Great idea, but wouldn't it have to be manufactured with coffee stains, grease marks and other sundry smears of uncertain origin? Seriously, Starbucks is having enough trouble with its core offering at the moment.
Francis Buttle, PhD
The Customer Champion
The idea was mostly based in bringing the starbucks environment to the customer's home. For instance: little coffee tables, couches, love seats... spots where you could have the same feeling as you have when spending some hours in Starbucks. And besides, the furniture would be in the stores... so the customer could try it out.
What do you think about that?
Personally, I disagree. I go to all cafees because it's different than at home. I don't really care to have the same chairs or coffee tables, I want something different our there. But that's just my opinion.
There might be some people who would purchase furniture similar to the styles in Starbucks but I think you'd be appealing to the "hardcore" Starbucks fans. I like Starbucks, don't get me wrong but like MikeMac, if I'm going out for a cup of coffee I'm going out for a change in the environment, I don't necessarily want to bring that environment home with me.
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One of the greatest experiences in Starbucks, in my opinion, is the relaxing & confy environment. Therefore, I wonder if creating a furniture line, with the same focus from the furniture stabucks' stores carry, would be attarctive to the former and new customers.... Would that be a good idea?