On-Premise CRM Versus On-Demand (Hosted) CRM
I am a final year undergraduate at Loughborough University studying Computing & Management and as part of my course I am required to complete a dissertation.
I have chosen as my subject Customer Relationship Management (CRM) systems – specifically to explore the benefits and disadvantages of hosted (on-demand) such as salesforce.com versus in-house (on-premise) solutions such as SAP for different types and sizes of organisation including small businesses.
If your company uses CRM or are thinking of using CRM I would be very grateful if you could spend a few minutes of your time to help me by completing the short on-line questionnaire at the following link:
http://www.questionpro.com/akira/TakeSurvey?id=838052
The responses will be anonymous, will not be linked to you or your organisation and will only be used to produce summary feedback
Thanks
Jon
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alexstain
Dissertation
Hi,
I am studying key account management at Reims Management School, France, and I am really interested in learning more about CRM matters. I think my dissertation will also deal with this subject!
Best regards
Alex
Francis Buttle
Book coverage of KAM/CRM
Alex
There is a chapter in my 2005 book "Customer relationship management: concepts and tools" (Elsevier) that examines key account management from a CRM perspective. It mnight be of use to you. Good luck with the project.
Francis Buttle
Hosted CRM....
Jon,
You might want to look at my paper on hosted CRM. You can access it at
http://www.mgsm.edu.au/download.cfm?DownloadFile=963100B2-FAE0-A550-007B...
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