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On-Premise CRM Versus On-Demand (Hosted) CRM

 
Posts: 2 Joined: 2008-02-19
 

I am a final year undergraduate at Loughborough University studying Computing & Management and as part of my course I am required to complete a dissertation.

I have chosen as my subject Customer Relationship Management (CRM) systems – specifically to explore the benefits and disadvantages of hosted (on-demand) such as salesforce.com versus in-house (on-premise) solutions such as SAP for different types and sizes of organisation including small businesses.

If your company uses CRM or are thinking of using CRM I would be very grateful if you could spend a few minutes of your time to help me by completing the short on-line questionnaire at the following link:

http://www.questionpro.com/akira/TakeSurvey?id=838052

The responses will be anonymous, will not be linked to you or your organisation and will only be used to produce summary feedback

Thanks
Jon

‹ CRM implementation issues Can You Do Anything If Your Business Is Flamed? ›

Submitted by j0n on February 19, 2008 - 14:16.
 
Posts: 2 Joined: Feb 20, 2008
 
Dissertation

Hi,

I am studying key account management at Reims Management School, France, and I am really interested in learning more about CRM matters. I think my dissertation will also deal with this subject!

Best regards

Alex


February 20, 2008 - 09:53
 
Posts: 109 Joined: Dec 06, 2006
 
Book coverage of KAM/CRM

Alex

There is a chapter in my 2005 book "Customer relationship management: concepts and tools" (Elsevier) that examines key account management from a CRM perspective. It mnight be of use to you. Good luck with the project.

--

Francis Buttle, PhD
The Customer Champion
www.buttleassociates.com


May 1, 2008 - 09:40
 
Posts: 109 Joined: Dec 06, 2006
 
Hosted CRM....

Jon,

You might want to look at my paper on hosted CRM. You can access it at

http://www.mgsm.edu.au/download.cfm?DownloadFile=963100B2-FAE0-A550-007B...

--

Francis Buttle, PhD
The Customer Champion
www.buttleassociates.com


May 1, 2008 - 04:26

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