How Late Is CRM Pharma Compared to Other Sectors ?
Print
EmailMarketPlace
Drive customer loyalty, empower support teams, and reduce costs. Get social.
[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).
Global Customer Experience Management (CEM) Certification Program
[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.
10 Steps to a Single Customer View
Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.
Featured Links
|
The leader in customer relationship management and cloud computing. |
Strategic Roadmap for Digital Marketing Free e-book (no reg required). 15 articles by digital marketing thought leaders. |
CEM Training and Certification Patent-pending methodologies combine the art and science of Customer Experience Management. |
Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact
CustomerThink advertising sales.
Follow CustomerThink
Featured Resources
New Syndicated Blogs
Top 10 Authors of 2011
- Stan Phelps, Synergy Events
- Dave Brock, Partners In EXCELLENCE
- Nick Stamoulis, Brick Marketing
- Cheryl Hanna, Service Untitled
- Matt Heinz, Heinz Marketing Inc
- Bob Thompson, CustomerThink Corp.
- Maz Iqbal, Dynamica Consulting Group
- Bob Apollo, Inflexion-Point
- Jacob Morgan, Chess Media Group
- Jesse Noyes, Eloqua
Naras Eechambadi
It depends on which part of the CRM you are talking about
sfo,
I would tend to agree with you.
We work with a number of different vertical industries including financial services, hospitality and media/publishing. Our focus is on the marketing aspects of CRM - customer segmentation and value, relationship marketing, marketing automation etc. The healthcare and pharma sector has become our fastest growing vertical over the past year.
I suspect that this is because pharma companies have made significant strides on the sales force side of CRM and are now turning their attention to customer (patient and physician) analytics and marketing. We do find that even the large pharma companies are somewhat behind the other verticals, perhaps by a few years. However, the recent dynamics in the market (loss of patents, more competition, etc.) seem to have accelerated adoption of relationship marketing. I expect they will catch up quickly over the next couple of years.
Naras V. Eechambadi, Ph.D.
email: naras@quaero.com
blog: http://highperformancemarketing.blogspot.com
Post new comment