Customer Intelligence Requirements for Not for Profit and Charities
I'd like to kick off a discussion thread on what charity and not for profit organisations want from their customer intelligence investment.
These type of organisations differ markedly from their more traditional mainstream organisations in that there are many "customers", there are the regular donors, the benificiaries of the charity and the charity employees themselves as well as any organisational partnerships that may exist.
Also the employees are more focused on the results and aims of the charity rather than the means to get there and therefore these type of organisations tend to have inherent process inefficiencies that could be corrected.
Regulation also plays a large role and reporting is key to ensure that the organisation is running itself correctly.
Customer Intelligence is becoming more and more key to the efficient running of these organisations.
What is your opinion on what Customer Insight can do for these types of organisations or if you disagree with any points raised
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