CRM Used To Track Flu

Gwynne Young
Managing Editor, CustomerThink
Member

Posted 20-Jan-2005 09:30 AM
Roche recently announced the launch of the Desktop Flu Tracker, which allows users to conveniently and accurately track the appearance and spread of flu in any community in the continental United States.

Touted as "a valuable tool for consumers, medical professionals, caregivers and public health officials," Flu Tracker allows people to monitor flu incidence in their area.

Developed with AdTools Inc., the software application also alerts the user when there is an increased risk in the area, and links directly to expert information on prevention and treatment.

What do you think of such tools?

Posts: 397 | Registered: 21-Jun-2004
Mitchel Ahern
Member
Picture of Mitchel Ahern

Posted 20-Jan-2005 11:21 AM
I am with AdTools, who developed this dynamic desktop application for Roche. Below find additional information and a link to download the application.

Mitchel Ahern

************
Desktop Flu Tracker™ Communicator

AdTools and Roche created the Desktop Flu Tracker to provide desktop alerts notifying the user of elevated flu levels in their area. This Internet-connected application provides links to expert flu treatment information and includes an animated character to explain the difference between cold and flu.

* Up-to-date flu level information from FluSTAR (System for Tracking and Reporting Flu) servers
* Desktop Alerts notify the user when flu infection levels have reached a level of concern in their area
* Contains information to help user control or prevent their flu symptoms
* Can be set to monitor two additional geographic areas for flu levels
* Includes animated character and flu bug to educate the user to difference between cold and flu
* Viral tools include safe and signed Send-to-a-Friend mechanism, and Stay Well Now ecards

Download the Desktop Flu Tracker by clicking this link: Desktop Flu Tracker

************

Mitchel Ahern
Director of Business Development
AdTools | Digital Marketing Concepts, inc.

phone: +1.617.884.3200 x33
email: mitchelka@adtoolsinc.com
web: www.adtoolsinc.com www.screenmates.com
postal: 46 Arlington St, Chelsea MA 02150

Graham Hill
Guru
Member

Posted 23-Jan-2005 10:02 PM
Gwynne

Hmmmh.

Picture the situation. A pharmaceutical company provides a desktop tool to warn users about the incidence of flu. A viral disease that can kill and that is highly emotionally charged, particularly where there is already a shortage of vaccine in some parts of the US. But the desktop tool can only be downloaded from the website of its own prescription anti-viral drug—Tamiflu. The website itself is a very slick presentation of the benefits of Tamiflu in combatting flu. The message is clear: Quote "So, as soon as you feel the onset of flu symptoms, talk to your doctor within the first 2 days and ask if TAMIFLU is right for you." Unquote.

You will have to decide for yourself whether this really is a public service or just another slick marketing tool.

If you are interested in impartial advice on flu, its incidence in your area and whether you need to be vaccinated, I suggest you visit the website of the US Centres for Disease Control & Prevention website at http://www.cdc.gov/flu/.

Graham Hill
Independent Management Consultant