CRM in Automotive
Carol Smalley
Managing Editor, CRMGuru
Member
Posted 23-Sep-2003 07:28 AM
Posted by Carol Smalley (Editor) on behalf of John Eaton [john.w.eaton@jci.com]
My sales team is struggling to create a "template" that identifies key stakeholders/decisionmakers within our customer OEMs, and aligns them to critical milestones in the purchasing and product development process. I'm looking for an example of how to structure a CRM approach to a major automaker, including metrics that will help us set a path to understanding, visualizing and managing those process and personnel relationships. Can anyone provide some personal experiences in dealing with CRM and the automotive industry?
Carol Parenzan Smalley
Managing Editor
www.CRMGuru.com
carol@CRMGuru.com
Jim Stevens
Member
Posted 25-Sep-2003 07:34 AM
Have experience working with vendors of the auto industry from the perspective of Cadillac division of GM (engineer for 7 years). Have experience in design of customer contact processes for Pontiac/GMC division in working with their dealers—post consolidation of Pontiac and GMC in 1998. I currently consult and represent a ISM rated "top 15" CRM software solution provider. Please feel free to forward specific questions or request that I contact you via phone, WebEx or eMail. Will be traveling in the Detroit area Oct 16th prior to attending the Michigan Business School reunion on Oct 17th. Please advise.
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