CRM Certifications

Carol Smalley
Managing Editor, CRMGuru
Member

Posted 17-Jun-2003 12:24 PM
Posted by Carol Smalley (Editor) on behalf of Khalid Zamil [kzamil@mawarid-odcc.com.sa]

What CRM Certifications are there available Worldwide?? MBA, Diploma, Certificate

Carol Parenzan Smalley
Managing Editor
www.CRMGuru.com
carol@CRMGuru.com

benlockett
Member
Picture of benlockett

Posted 18-Jun-2003 01:02 PM
I am interested in the same thing, piggy backing on your post, hope you don't mind....

Ben

Graham Hill
Guru
Member

Posted 24-Jun-2003 12:35 AM
Khalid

I believe your best opportunity to get some sort of CRM qualification depends upon what you want to do with it.

If you want to work as an implementation consultant, then you need to get accredited by the appropriate vendors through their training programmes. The systems integration consultancies who work symbiotically with the vendors will provide you with this if you are on their staff.

If on the other hand you want to work at the thinking end of the CRM spectrum, then your best bet is an educational qualification at a good marketing-based business school. Note that I didn't say MBA. The Kellogg school comes to mind in the USA, Cranfield College in the UK and other schools in Scandinavia. All have influential thinkers in the CRM area on their staff. And it is access to and teaching by long-established CRM thinkers that really counts.

Graham Hill
Independent CRM Consultant

Francis Buttle
Member

Posted 25-Mar-2004 12:54 PM
here are some pointers regarding certification.

I teach MBA-level CRM courses and supervise PhD and DBA students doing CRM research. The UK-based Chartered Institute of Marketing has developed a CRM certification program which is co-delivered with (I think) SAS Institute. The CIM website will tell you more.

Good luck with your search.

Francis Buttle, PhD, FCIM
Professor of CRM
Macquarie Graduate School of Management
Sydney, NSW 2109, Australia
+61 (0)2 9850 8987