Coalition Loyalty Programs for Mobile Operators
Serge
Why don't you look in the public domain Internet for answers to your questions.
Here are a few links to get you started:
http://www.google.de/search?sourceid=navclient&hl=de&ie=UTF-8&rlz=1T4ADB...
http://www.google.de/search?hl=de&rlz=1T4ADBF_deGB243GB243&q=telecom+cus...
http://www.google.de/search?hl=de&rlz=1T4ADBF_deGB243GB243&q=telecom+cus...
http://www.google.de/search?hl=de&rlz=1T4ADBF_deGB243GB243&q=coalition+l...
Graham Hill
Independent CRM Consultant
Interim CRM Manager
:)
That's all great, but...
I've just wanted to find out smth on smb's first hand.
Anyway thank you!
Serge
Do you have any specific questions about mobile telco loyalty programmes?
There are many different flavours of programmes specifically designed to engender mobile customer loyalty, from every day low pricing (e.g. Aldi, D), through dynamic promotions (vodafone UK), through customer lifecycle management (O2, UK), to, friends and family (MCI, US), to mobile loyalty programmes (one, CH), all the way to multi-sided market coalition loyalty programmes (Payback, D) and customer experience management (Bell Canada). And that doesn't even begin to touch on the newer areas of customer communities, customer calling network analysis and mobile social networks. Mobile loyalty management is much larger than it was just a few years ago.
Send me your email to graham(dot)hill(at)web(dot)de and I will send you a recent presentation I made on Customer2.0 at the recent IIR Mobile CRM & CEM conference. It touches on a number of these points with examples.
Graham Hill
Independent CRM Consultant
Interim CRM Manager
Dear Graham,
Please send me your Customer2.0 presentation that you presented @ at the IIR Mobile CRM & CEM conference.
Warm Regards,
Sanjai.
Dear readers,
do you know which are the biggest coalition loyalty programmes in the USA?
Thanks,
Silvia
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Dear colleagues,
What can you tell about best practice of coalition loyalty programms creating for mobile operators? What was the best/worst?
Thank you.