Coalition Loyalty Programs for Mobile Operators

Dear colleagues,

What can you tell about best practice of coalition loyalty programms creating for mobile operators? What was the best/worst?

Thank you.

Graham Hill

Graham Hill

In the Public Domain

Serge

Why don't you look in the public domain Internet for answers to your questions.

Here are a few links to get you started:

http://www.google.de/search?sourceid=navclient&hl=de&ie=UTF-8&rlz=1T4ADB...

http://www.google.de/search?hl=de&rlz=1T4ADBF_deGB243GB243&q=telecom+cus...

http://www.google.de/search?hl=de&rlz=1T4ADBF_deGB243GB243&q=telecom+cus...

http://www.google.de/search?hl=de&rlz=1T4ADBF_deGB243GB243&q=coalition+l...

Graham Hill
Independent CRM Consultant
Interim CRM Manager

SMB

SMB

That's all great,

:)
That's all great, but...
I've just wanted to find out smth on smb's first hand.

Anyway thank you!

Graham Hill

Graham Hill

Any Specific Questions

Serge

Do you have any specific questions about mobile telco loyalty programmes?

There are many different flavours of programmes specifically designed to engender mobile customer loyalty, from every day low pricing (e.g. Aldi, D), through dynamic promotions (vodafone UK), through customer lifecycle management (O2, UK), to, friends and family (MCI, US), to mobile loyalty programmes (one, CH), all the way to multi-sided market coalition loyalty programmes (Payback, D) and customer experience management (Bell Canada). And that doesn't even begin to touch on the newer areas of customer communities, customer calling network analysis and mobile social networks. Mobile loyalty management is much larger than it was just a few years ago.

Send me your email to graham(dot)hill(at)web(dot)de and I will send you a recent presentation I made on Customer2.0 at the recent IIR Mobile CRM & CEM conference. It touches on a number of these points with examples.

Graham Hill
Independent CRM Consultant
Interim CRM Manager

Sanjai Velayudhan

Sanjai Velayudhan

Need your presentation on telco loyalty

Dear Graham,

Please send me your Customer2.0 presentation that you presented @ at the IIR Mobile CRM & CEM conference.

Warm Regards,

Sanjai.

Argiris

Argiris

Loyalty Programs for Mobile Operators

Dear Graham

I would appreciate to have the preso you did at the recent IIR Mobile CRM & CEM conference re Customer2.0 and/or any other more recent or relevant.

Thx in advance

Argiris

Benedetta

Benedetta

loyalty program

Dear Graham

I would appreciate to have the preso you did at the recent IIR Mobile CRM & CEM conference re Customer2.0 and/or any other more recent or relevant.

Thx in advance

Benedetta

Ippogrifo

Ippogrifo

LOYALTY COALITIONS

Dear readers,

do you know which are the biggest coalition loyalty programmes in the USA?
Thanks,

Silvia

Larissa Medina

Larissa Medina

Documents

Dear Graham,

I searching for Customer Care stuff specially loyalty and Churn reduction. Do you have something interesting on this area? Thanks in advance. I would like to receive your presentation also at the IIR Mobile CRM & CEM conference.

Kind Regards,

Larissa Medina

Rahul

Rahul

Loyalty Programs for Mobile Operators

Dear Graham,

I would appreciate if you could send me your Customer2.0 presentation that you presented @ at the IIR Mobile CRM & CEM conference.

Warm Regards,

Rahul.

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA

No spam permitted! Moderator reviews ALL content before publication to ensure compliance with the CustomerThink terms of use.

To block automated spam submissions, please answer this question.

Image CAPTCHA
Enter the characters shown in the image.

MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

Strategic Roadmap for Digital Marketing

Free e-book (no reg required). 15 articles by digital marketing thought leaders.

CEM Training and Certification

Patent-pending methodologies combine the art and science of Customer Experience Management.

Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.