Can You Do Anything If Your Business Is Flamed?
Say someone at your company does something stupid. A rep hangs up on a customer. Or your support staff make an interaction involving a broken product even worse. Or your firm decides to "fire" so-called unvaluable customers. These days, all it takes is one stupid action for you to wind up in social media hell. Just one customer leaving a short notice online can start a nightmare that never ends.
We're looking this month at how you can harness the social web to grow your business. But I'd like to know how you keep that very active viral network from shutting your business down. Is there anything you can do?
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LarryMorris
Good Question
No. There is no way to stop this. However, you can make sure that you have more good press then bad press. When I research something on the Internet I look at the volume and source of both good and bad info. It's also important to know what is being said so that you can take appropriate action. Google your company/products regularly.
Make sure that you have customer testimonials. Submit on-line news blasts. Blog.
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