Editorial Calendar 2009: Think, Feel and Connect

CustomerThink is focused on Customer-Centric Business Management (CBM), defined as, "Delivering the total customer value that drives genuinely loyal customer attitudes and behaviors in a target market, resulting in competitive differentiation and long-term profitable growth for the enterprise."

In 2009, the editorial calendar will cover CBM strategy, execution and technology. Featured articles, interviews, news and blogs will provide insights on these major business themes:

• Customer Relationship Management (CRM)—Manage customer information to optimize marketing, sales and service processes and drive increased revenue and profit.
• Customer Experience Management (CEM)—Design and deliver effective and memorable experiences through systems and people, to create an emotional bond with customers.
• Customer Collaboration Management (CCM)—Create a genuine two-way dialog and mutual benefits with customers using social media and co-creation techniques.

For more information about major editorial topics and a calendar of planned business and technology topics by month, please download the 2009 Editorial Calendar (PDF format).

If you have questions or would like to submit an article for publication on CustomerThink, please read our editorial guidelines first.