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Editor's Picks

Editor's Picks Customer Analytics

Is Price Cut Effective in a Recession? McDonald's Says "Yes"
Sampson Lee
Improving Customer Experiences - Is It Still Important Or Is Price The Only Thing That Matters?
Scott Glatstein
Gathering Business-to-Business Customer Feedback: Three Rules to Break
Nick Wassenberg
The Flawed Vision of Customer Data Integration – How to Get It Right the First Time?
Ravi Shankar
Customer Intelligence for Sales, Marketing and CRM using Blogs
Vandana Ahuja
This article demonstrates how a Corporate Blog can be used as a Customer Intelligence Tool for Sales, Marketing and CRM and further demonstrates how a blog can be used for consumer profiling.
Dangers of Dumbing Down Customer Research
Jim Barnes
New technology enables any business to easily collect customer feedback. But easy doesn't necessarily mean valid, unless the information collected is really representative of what all customers are thinking.
CRM News: NetSuite's SRP, RightNow, Ciboodle, Stupidest Criminal Alive
David Sims
What is "social selling"?
Axel Schultze
Integrating Text Mining with NPS: The Story Behind the Score at Sage Software
Hal Bloom
Sage North America uses text mining to tap into the true voice of customers, then analyze and act upon their feedback. More customer-centric business decisions lead to measurable, positive impact on the bottom line.
CRM News: Map Your Relationships; The Customer Service Death Rattle
David Sims

Top 10 Authors

  1. Bob Thompson, CustomerThink Corp.
  2. Graham Hill, Customers & More
  3. Axel Schultze, Social Media Academy
  4. John I. Todor, Ph.D., The Whetstone Edge, LLC
  5. Alan See, University of Phoenix
  6. Dick Lee, High-Yield Methods
  7. Sampson Lee, G-CEM
  8. Lynn Hunsaker, ClearAction
  9. Andrew Rudin, Outside Technologies, Inc.
  10. Shaun Smith, smith+co

Top 50 Authors »

MarketPlace

Sentiment Analysis Symposium

[April 13, New York] Responsible for discovering business value in opinions and attitudes in social media, news, and enterprise feedback? Grappling with the explosion in use of Facebook, Twitter, and blogging - of TripAdvisor, Yelp, and FlyerTalk? Join us at Sentiment Analysis Symposium to discover how to hear the true Voice of the Customer.

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